Strategic Advisory
Brand Planning
Propelling brand plans towards greater commercial success with strategic thinking, expertly-led process and decision input analysis, and depth of focus
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Trinity’s Brand Planning Optimization Process allows clients to step away from the tactical details, allowing their focus to stay on harnessing opportunity and managing challenges.
Trinity’s broad suite of offerings provide easy access to the exact data, insights, and expertise needed to drill down deeper into other areas of brand focus:
- Value and Access
- Real World Evidence
- HEOR
- Patient Centricity
- Launch Excellence
- PMR
- Dynamic Market Intelligence
- Benchmarking
- And more
Trinity’s Brand Planning Optimization Process
Brand Assessment and Benchmarking
- Benchmark brand performance vs. competition
- Conduct Brand Health Assessment
Process Development
- Calibrate and organize annual brand/strategic planning processes
- Ensure balance of strategic rigor and tactical elements
Strategy Development
- Pressure test key strategies for brand success
- Encourage innovation and deep thinking
Final Brand Plan Delivery
- Deliver strategic brand plan, encompassing all strategies and tactics
- Support leadership discussions
Latest Brand Planning Intelligence
Meet Our Brand Planning Experts
Karthik Badri
Partner, Strategic Advisory
& Munich Office Lead
Herman Sanchez
Chief Business Officer
Adrienne Lovink
Partner,
Real World Evidence
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.