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Elevating CI in Life Sciences: Strategic Insights without the Noise

October 29, 2024 | 12:00 - 12:45 PM ET

Two additional sessions will be offered: October 30 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai October 30 – 15:00 – 15:45 CET – Europe/Berlin  Life sciences leaders are faced with a firehose of news, events and data. As the advancement of technology provides ever greater access to information and resources become more constrained, the risk of becoming inundated and bogged down in the details presents an ongoing challenge for Competitive Intelligence (CI) teams and their stakeholders. CI teams that can…

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Webinars

Innovation in Value Strategy: Disrupting the Value Communication Landscape

September 25, 2024 | 12:00 - 12:45 PM ET

Two additional sessions will be offered: September 26 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai September 26 – 15:00 – 15:45 CET – Europe/Berlin  Working at the cutting edge of pricing and market access for innovative therapies launched over the last decade, Trinity Life Sciences has seen new diseases, technologies and decision drivers emerge. These have demanded the innovation and testing of new methods and concepts for communicating value to healthcare payers. In this webinar, we will briefly review the core, timeless principles…

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Webinars

PMSA & Trinity Life Sciences: Effective Customer Engagement Models in the “New Normal”

September 18, 2024 | 12:00 PM ET

Today’s “New Normal” is a constant effort to optimally reach and engage rapidly changing customers by applying novel approaches to democratizing and transforming data. Join Nancy Phelan, SVP & Head of Customer Engagement (CE) at Trinity Life Sciences for an in-depth investigation of CE models that work, including insights from a new landscape study on the drivers and obstacles to achieving success when applying an omnichannel strategy. Attendees will gain insights and data to help lead their organizations and teams…

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Webinars

Who “Owns” the Customer in Customer Engagement?

October 3, 2024 | 1:00 - 1:45 PM ET

Two additional sessions will be offered: October 8 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai October 8 – 15:00 – 15:45 CET – Europe/Berlin  In your company, is it Sales, Marketing, Analytics, Operations, Medical…? If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies…

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Webinars

Policy Change Through Another Lens: Impact on Health Plans and Implications for Biopharma

Available On Demand

The second webinar in our “Next Era in U.S. Healthcare Policy & Access” series looks at the evolving healthcare policy landscape from a different perspective. Join us as we explore how U.S. policy changes are impacting health plans, how health plan decision-making needs to adapt, and what this means for biopharma companies. The webinar will feature an engaging panel discussion hosted by Max Hunt, Partner at Trinity Life Sciences, with special guests Stephen George and Matthew Hayes, clinical and actuarial…

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Webinars

From Good to Gold: Optimizing Your Incentive Compensation Plan Design

Available On Demand

The Olympics are here and so is Incentive Compensation (IC) planning season. What do you need to know now to ensure your IC plan is competition-ready?Join the Trinity Life Sciences team for our upcoming webinar where Susheel Sukhtankar, Partner & Head of Commercial Analytics, will host a spirited panel discussion with Incentive Compensation experts Jim Castello, Vice President and Miles Scotcher, Associate Principal. We will share strategies and best practices for designing effective IC plans that drive desired behaviors and…

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Webinars

Looking Ahead to the November Election and Beyond

Available On Demand

As healthcare policy and the access landscape evolve, biopharma companies face challenges in navigating this ever-changing space. To help organizations prepare for and adapt to these changes, Trinity Life Sciences is offering a new webinar series, The Next Era in U.S. Healthcare Policy & Access.Join us for the first webinar in the series, Looking Ahead to the November Election and Beyond, where Maximilian Hunt, Partner at Trinity, will host an interactive discussion with health policy expert, Lisa Joldersma, Founder and President, Birch…

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Webinars

Human Centered Design Approach to GenAI for Life Sciences

Available On Demand

We need to think through not just whether GenAI works, but how we make it usable for people and impactful for our business…The next webinar in our “Making AI Real” webinar series will focus on people, process and technology—three interconnected components that are key to successful GenAI implementation.Join Trinity Life Sciences’ GenAI experts for actionable takeaways about ​​what you should be doing now in these three areas to position your company for success. We will also get “hands on” with…

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Webinars

Diversity in Clinical Trials: Evaluating Current Initiatives and the Impending Impact of the FDA’s Guidance

Available On Demand

Trinity’s Diversity, Equity & Inclusion (DEI) strategy team invites life sciences executives to join a lively discussion on recent research and developments in clinical trial diversity with a focus on racial and ethnic minorities. Herman Sanchez, Chief Business Officer at Trinity Life Sciences, will host this session and moderate a panel with special guests Monique Marsh—Associate Director and Co-Head of Trinity’s Marketing Communications Insights COE, Julie Bayley—Associate Director in Trinity’s Insights practice and Ari King, Associate Consultant. Key Topics What…

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Webinars

Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

Available On Demand

High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle.  Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus.  Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on tips and tricks from the field with presenters Monique Marsh, Associate Director, Kristen Tierhold, Associate Principal and Sabrina Jordan, Associate Director. Key Webinar Topics What approaches…

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