Commercial Analytics

Trinity excels at designing and operationalizing promotional strategy driven by each client’s overall brand, portfolio and corporate strategy. Taking an integrated approach to personal and non-personal promotion, Trinity has the experience to develop a validated, fact-based solution tailored to each business situation.

Omnichannel Promotional Excellence

Sales, Marketing and Commercial Operations leaders are often challenged by the strategy and tactics that make an omnichannel vision real.

Trinity’s Omnichannel Promotional Excellence offering delivers tools and support to advance commercial teams to the next level.

Field Team Structure, Sizing and Alignment

Trinity helps clients determine the optimal size, structure and deployment of their field team(s) to target the desired customer universe of patients, providers and/or payers. Common challenges to field team sizing include an unclear customer universe and cookie-cutter field team planning solutions. Trinity’s deep understanding of life sciences data and flexible phased approach provides customized, tailored field team plans, insights, alerts and suggestions.

Our approach includes:

• Benchmarking—leveraging proprietary TGaS data
• Field Force Recommendation Engine—activating opportunity and promotional orchestrations with AIML-enabled Next Best Action/Next Best Engagement
• Flexible Deployment Options—configure and surface suggestions via existing field facing platforms or with Trinity’s Rep Assist application
• Marginal Return on Investment—assessing where potential may limit return on coverage
• Predictive Targeting and Segmentation—predicting, pinpointing and prioritizing the most valuable customers and the best methods of engagement
• Reach & Frequency—providing workload assumptions and universe sizing

Alongside field force planning, Trinity works with clients to determine what accounts/HCPs to target in markets of interest for attainment of sales forecast and alignment with the short- and long-term strategic objectives of the organization. Trinity’s approach of triangulating traditional deciling, market research and advanced analytics incorporates a holistic view of our customers’ strategic objectives.

Incentive Compensation Plan Design and Administration

Siloed approaches to plan design and broader corporate selling strategy—combined with the lack of an end-to-end administration solution that is flexible, scalable and well-documented—often prevent life sciences companies from realizing their true potential.

Trinity has extensive experience in incentive compensation (IC) plan design and administration for customer-facing teams. Our expertise in commercial strategy and operations allows for a holistic approach to motivational IC plan design that drives sales objectives.  Our approach includes a dynamic rollout process and supporting communication plan, as well as the delivery of actionable plan results to representatives and proactive assessment of the plan performance.

Our proprietary IC administration tool provides a structured, user-friendly solution to meet each client’s needs. Administering an IC plan can be complex and time-consuming—structured IC administration allows for a robust, flexible process with consumable outputs and actionable analytics.  Our team of IC experts uses the most current technology to manage, process and deliver each client’s plan results.