Commercial Analytics

Actionable insights and analytical rigor delivered by commercial analytics experts using a high-touch service model.

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In the midst of a highly competitive and ever-changing marketplace, it is vital for life science companies to routinely sort through and integrate complex market dynamics and strategic imperatives so they can forecast and analyze the mechanics of commercial performance. 

Trinity’s Commercial Analytics offerings include forecasting, promotional analytics and analytics support. Our dedicated team of commercial operations experts have specialized skillsets and extensive industry experience in using and analyzing commercial data—their expertise facilitates a seamless integration of strategic and tactical planning. Trinity leverages primary, secondary and unparalleled benchmarking data powered by TGaS Advisors to enable success for all aspects of commercial operations and analytics.

Commercial Analytics Brochure cover

Analytics-as-a-Service Brochure

Commercial Analytics Offerings

  • Forecasting

    Forecasting informs vital decision-making across a life sciences organization, from the C-suite to Finance through to Commercial and Manufacturing.

    Trinity is a long-established forecasting partner to the life sciences industry. Our dedicated forecasting team combines strategy, research and technical expertise, employing a suite of well-designed tools and well-considered assumptions.

    We have extensive experience across disease areas, modalities and the product lifecycle:

    • Strategic Forecasts
    • Operational Forecasts
    • BD/Deal Term Forecasts, including NPV
    • Market Access Forecasting for Pricing & Contracting
  • Promotional Analytics

    Trinity excels at designing and operationalizing promotional strategy driven by each client’s overall brand, portfolio and corporate strategy. Taking an integrated approach to personal and non-personal promotion, Trinity has the experience to develop a validated, fact-based solution tailored to each business situation.

    Omnichannel Promotional Excellence

    Sales, Marketing and Commercial Operations leaders are often challenged by the strategy and tactics that make an omnichannel vision real.

    Data-driven digital transformation | Optimized engagement planning for patients, providers and payers | Dynamic recommendations and outreach execution

    Trinity’s Omnichannel Promotional Excellence offering delivers tools and support to advance commercial teams to the next level.

    EDGE triangleField Performance

    Trinity helps clients determine the optimal size, structure and deployment of their field team(s) to target the desired customer universe of patients, providers and/or payers. Common challenges to field team sizing include an unclear customer universe and cookie-cutter field team planning solutions. Trinity’s deep understanding of life sciences data and flexible phased approach provides customized, tailored field team plans, insights, alerts and suggestions.

    Our approach includes:

    • Benchmarking—leveraging proprietary TGaS data
    • Field Force Recommendation Engine—activating opportunity and promotional orchestrations with AIML-enabled Next Best Action/Next Best Engagement
    • Flexible Deployment Options—configure and surface suggestions via existing field facing platforms or with Trinity’s Rep Assist application
    • Marginal Return on Investment—assessing where potential may limit return on coverage
    • Predictive Targeting and Segmentation—predicting, pinpointing and prioritizing the most valuable customers and the best methods of engagement
    • Reach & Frequency—providing workload assumptions and universe sizing

    Alongside field force planning, Trinity works with clients to determine what accounts/HCPs to target in markets of interest for attainment of sales forecast and alignment with the short- and long-term strategic objectives of the organization. Trinity’s approach of triangulating traditional deciling, market research and advanced analytics incorporates a holistic view of our customers’ strategic objectives.

    EDGE triangleIncentive Compensation

    Siloed approaches to plan design and broader corporate selling strategy—combined with the lack of an end-to-end administration solution that is flexible, scalable and well-documented—often prevent life sciences companies from realizing their true potential.

    Trinity has extensive experience in incentive compensation (IC) plan design and administration for customer-facing teams. Our expertise in commercial strategy and operations allows for a holistic approach to motivational IC plan design that drives sales objectives.  Our approach includes a dynamic rollout process and supporting communication plan, as well as the delivery of actionable plan results to representatives and proactive assessment of the plan performance.

    Our proprietary IC administration tool provides a structured, user-friendly solution to meet each client’s needs. Administering an IC plan can be complex and time-consuming—structured IC administration allows for a robust, flexible process with consumable outputs and actionable analytics.  Our team of IC experts uses the most current technology to manage, process and deliver each client’s plan results.

    HCP Engagement

    Review the activity and  engagement you’re having with individual HCPs

  • Full Service Commercial Analytics

    Trinity’s integrated analytics support our clients’ business needs from strategic planning to tactical implementation. Our analytics support offerings include:


    End-to-end support covering our full suite of commercial analytics offerings. Trinity provides a team of experts with therapeutic area knowledge, industry experience and specialized skillsets to address each client’s specific questions.

    Commercial Analytics Brochure cover

    Analytics-as-a-Service Brochure

    Commercial Analytics Roadmap

    A tailored blueprint for the optimal organizational structure covering ownership, processes, technology and resources to meet current and future analytical needs. Trinity has expertise in meshing analytics with commercial strategy, along with access to an internal, proprietary library of industry benchmarks.

    Business Process Assessment

    A detailed analysis to understand existing business processes and suggest enhancements to streamline analyses and insight generation. Trinity’s business and technology expertise, combined with our unique experience supporting the life sciences industry, allows us to assess these processes holistically.

    Business Decision Support

    Data-driven insights to provide comprehensive understanding of each client’s business questions and decision points. Our focus is on providing clients with the information they need to make informed, confident decisions.

Commercial Analytics Products

Trinity CloudCast™

Unlock forecasting value across the organization with revolutionary technology

Forecast Faster

Commercial Data Solutions Suite

A data-driven analytics solution that lets you navigate modern data problems by providing critical accurate insights essential to product commercialization

Details on the Solution

Latest Commercial Analytics Intelligence


Driving Commercial Success with AI: Build, Calibrate and Operationalize

Available On Demand

Now Available On Demand: In today’s cutthroat life sciences marketplace, commercial effectiveness in all its parts has never been so important.  From field force effectiveness to optimization of promotional investment through to Next Best Action implementation, tailoring the customer experience through content and tactics is the focus. Cross-functional coordination across teams and operationalizing at scale […]

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Next Level Forecasting Series: A Forecasting Ecosystem

Available On Demand

Trinity invites forecasting executives in the life sciences industry to join us for a lively discussion on establishing a forecasting ecosystem: Susheel Sukhtankar, Partner & Head of Commercial Analytics at Trinity, will host this session and moderate a panel with special guests Steve Fleming (Sr. Partner & Head of Strategic Advisory) and Adrian Watson (Director, […]

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Life Sciences Forecasting: Managing Dynamic Inputs, Calculations and Outputs

Available On Demand

Life science forecasters support complex analytical needs, all while grappling with ever-changing assumptions and datastreams. Working in Excel is often one of the few constants, but the comfort of working with a familiar tool frequently becomes a trade-off in functionality as forecasters pursue easy consolidation and communication, greater version control and intuitive scenario planning. Trinity’s […]

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Meet Our Commercial Analytics Experts

If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.