Commercial Analytics

Trinity offers forecasting, promotional planning and operations, and analytics support leveraging primary, secondary, and benchmarking data. Our dedicated vertical of experts with specialized skill sets and extensive experience using and analyzing commercial data facilitates a seamless integration of strategic and tactical planning. Trinity’s industry experience, dedicated team of commercial operations experts, and unparalleled benchmarking data powered by TGaS Advisors enable success for all aspects of commercial operations and analytics.

Commercial Analytics Offerings

• Forecasting

  Trinity is a long-established forecasting partner to the life sciences industry. Our dedicated forecasting team combines strategy, research, and technical expertise and has extensive forecasting experience across disease areas and modalities. We still conduct more forecasting projects each year than any other single type of project, employing a suite of well-designed tools and well-considered assumptions. Our goal is to ensure every forecast can serve as a central hub that informs important commercial decision-making and enables a company to understand and mitigate expected risks.

  We have extensive experience in forecasting across the product lifecycle including:

  • Strategic Forecasts
  • Operation Forecasts
  • NPV/eNPV Forecasts
  • BD/Deal Term Forecasts
  • Market Access Forecasting for Pricing & Contracting

  Our forecasts are supported by our best-in-class offerings in primary market research, commercial analytics, and real-world data. With these inputs in mind, Trinity can create a robust, functional tool fully informed by the best possible assumptions. Our forecasting engagements include design, build, calibration, and communication phases, and we often support customers with ongoing operational support. Whether customers need an on-site dedicated resource to prepare for long-range planning, ongoing monthly support to actualize a model or to fill the role of an in-house forecasting team, Trinity provides full-service forecasting support. Our forecasting offerings include:

  • Forecasting Ecosystem (Infrastructure and Process) Roadmap
  • Forecasting Ecosystem Development
  • Assumptions and Forecast Generation
  • Forecasting Support and Training

  Building on our long history of forecasting excellence, Trinity has also developed Trinity CloudCast, the revolutionary connected forecasting platform for life science companies. Built by forecasters for forecasters, CloudCast delivers powerful custom tools, best-in-class data management, and the familiarity of Excel in an enterprise solution to truly empower higher quality decision making for our customers.

• Promotional Planning and Operations

  Trinity excels at designing and operationalizing your promotional strategy driven by your overall brand, portfolio, and corporate strategy. Taking an integrated approach to personal and non-personal promotion, Trinity has the experience to develop a validated, fact-based solution tailored to your business situation.

  Field Team Structure, Sizing, and Alignment
  Trinity helps customers determine the optimal size, structure, and deployment of their field team(s) to target the desired customer universe of patients, providers, and/or payers. Common challenges to field team sizing include an unclear customer universe and cookie-cutter field team planning solutions. Trinity’s deep understanding of life sciences data and flexible phased approach provides a field team plan tailored to your business situation.
  Our approach evaluates:

  • Benchmarking – using proprietary TGaS data
  • Reach & Frequency – providing workload assumptions and universe sizing
  • Marginal Return on Investment – assessing where potential may limit return on coverage

  Incentive Compensation Plan Design and Administration
  Siloed approaches to plan design and broader corporate selling strategy and the lack of an end-to-end administration solution that is flexible, scalable, and well-documented can prevent a life science company from realizing its true potential.

  Trinity has extensive experience in incentive compensation (IC) plan design and administration for customer facing teams . Trinity’s expertise in commercial strategy and operations allows us to take a holistic approach to IC plan design. Our proprietary IC administration platform provides a structured yet flexible and scalable solution to meet customers’ needs.

  Promotional Mix and Targeting Optimization
  Alongside field force planning, Trinity works with customers to determine what accounts/HCPs to target in markets of interest for attainment of sales forecast and alignment with the short- and long-term strategic objectives of the organization. Trinity’s approach of triangulating traditional deciling, market research, and advanced analytics incorporates a holistic view of our customers’ strategic objectives. Trinity uses a unique, cross-functional approach that leverages TGaS industry benchmarks, stakeholder discussions, and analytical rigor to optimize promotional mix.

• Analytics Support

  Trinity’s integrated analytics can support a customer’s business from strategic planning to tactical implementation. Our analytics support offerings include:

  Commercial Analytics Roadmap
  A tailored blueprint for the optimal organizational structure covering ownership, processes, technology, and resources to meet current and future analytical needs. Trinity has expertise in meshing analytics with commercial strategy, along with access to internal library of industry benchmarks.

  Business Process Assessment
  A detailed analysis to understand existing business processes and suggest enhancements to streamline analyses and insight generation. Trinity’s business and technology expertise and experience in the life sciences industry allows us to assess these processes holistically.

  Business Decision Support
  Data driven insights to provide comprehensive understanding of the business case. Our focus is on providing customers with the information they need to make an informed, confident decision.

  Full-service Commercial Analytics Support
  End-to-end support covering full suite of commercial analytics offerings. Trinity provides a team of experts with therapeutic area knowledge, industry experience, and specialized skillsets to address customers’ specific questions.