Trinity Launch Excellence

Trinity Launch Excellence works with each client to confidently develop, optimize and achieve commercialization readiness, no matter where they are on the path to launch.

We directly support >50 companies annually in their launch journeys – strategy, planning and management – across dozens of therapeutic areas, from first-launch emerging biotech to the largest global pharma leaders.

Our team’s deep roots in market/product strategy and real-world expertise in facilitating cross-functional alignment, combined with our suite of benchmark-based offerings, gives clients the “outside-in” best practices and the confidence of knowing that they are doing the right thing at the right time with the right people.

Launch Excellence Engagements

Trinity helps clients effectively and efficiently prepare for successful commercialization tailored to each market and situation, whether it’s the company’s first launch, a new franchise, a new product or a new indication.

To support our clients on the launch journey, our team of hands-on senior leaders bring decades of global experience across dozens of past product launches, therapeutic areas and product modalities. We have a deep understanding of the key challenges and how, when and why to successfully overcome them.

Depending on each client’s needs, we can be a strategic thought partner, a plan architect and/or a project manager, supporting them every step of the way and ensuring that the launch raises the bar.

• Strategic Commercialization Foundation
  • Launch Readiness Playbook. Align launch teams on what commercialization readiness is, key milestones and tools/resources/templates to execute. Based on best practices, Trinity’s framework guides cross-functional teams on how to operationalize launch strategy (can be either brand-specific or organizational-wide)
  • Global Go-To-Market (GTM) Strategy. Assess the commercialization opportunity, prioritization of ex-US markets and type of GTM model (i.e., go it alone, out-license, partner/hybrid), including navigating the options and implications across key decision points
  • Commercialization Model. Leverage benchmarks to provide recommendations on the cross-functional resources, investment, infrastructure/organizational structure and capabilities required to build or scale your organization for commercialization aligned to your GTM strategy
  • Launch Learnings. Understand what worked well (and what didn’t) to apply to and improve future launch(es), whether the next country, product or indication
• Planning and Process Enablement
  • High-level Roadmap. Overview of cross-functional workstreams mapped to key milestones to support and align leadership team on priorities needed for launch (often paired with a RAPiD)
  • US Resource Assessment & Planning Diagnostic (RAPiD). Recommended headcount, spend and organization structure at specified timepoints pre-launch using proprietary benchmark data. Ideal for companies needing guidance on how to best scale their US commercial organizations during high-growth times (first launch and/or new franchise builds) and/or to help educate their board/leadership on commercial needs.
  • Detailed & Actionable Launch Plan. Detailed cross-functional launch plan (by country, if needed) in a single-source-of-truth tracking tool (Trinity’s Launch Accelerator or your internal system) that maps to key milestones and strategies. Designed for facilitating ongoing launch planning and management and highlights ownership, timing, status and interdependencies.
    • Includes Launch Accelerator (if desired) visualizations/dashboards/reports.
  • Gaps Analysis. “Outside in” assessment of existing launch plan to identify gaps, risks and/or provide recommendations on timelines and/or estimated budget, leveraging best practices and benchmarking data.
  • Governance Model & Process. Our experience helps clients set up launch team structure, remit, cadence, frequency and decision making by modeling all necessary components to enable the communication and ongoing tracking/reporting needed.
    • Includes KPI development (if desired) to measure success of pre-launch initiatives

  Launch readiness is not just what you have to accomplish, but how you execute.
• Effective & Efficient Execution
  Having a dedicated PMO resource is critical to exceeding launch expectations.

  • Launch Management. Our project management extends beyond the organizational and process-related tasks (e.g., launch plan tracking, governance process, communication, etc.) to provide agile thought partnership navigating the dynamic external and internal factors with dedicated and experienced resources. Our structure and scope are flexible to support each client where and when they need it.
  • Launch Readiness Reviews. Leverage our experience and proven resources, tools and best practices to coordinate and facilitate actionable and engaging workshops, including identifying key launch scenarios, risks and/or priorities to focus tactical efforts
  • Day 0/1 Planning. Plan and facilitate the complex, nuanced web of minute-by-minute/day-by-day cross-functional coordination and logistics needed at approval, leveraging our Day 0 template.
    • Includes coordinating and/or leading Day 0 “war room” (if desired)