Commercial Data Solutions

Data lives at the center of every successful life sciences company and is pivotal to achieving viable commercialization.

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Trinity has developed its infrastructure and support to flex with customer needs. Its experience base enables it to deploy standardized platforms and processes proven to be highly effective while having the flexibility to accommodate existing technology decisions made by customers. The result is the quick deployment of a comprehensive, capable, and dynamic commercial data environment, founded on practical life-sciences experience and quality.

Because of its continued support of a broad set of life sciences customers, Trinity quickly identifies and understands emerging data trends. In response, it develops, tests, and implements changes to processes, systems, and vendor relationships far in advance of customer demand, and so has an improved platform ready and functional when customers are ready to adopt these emerging trends.

This suite of products integrates data to make it useful for different functions and individuals across the organization. The result is data that can be reliably and consistently used to produce effective, actionable business intelligence and reports.

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TrinityEDGE Foundations Brochure

TrinityEDGE™ Foundations

  • Terra

    Terra is an industry-grade, robust data management platform, purpose-built for business ownership.

    Terra provides a quick data foundation and automated data operations to drive efficient execution of Data Analytics Strategy:

    • Pre-built extractors for life sciences data—Leverage a range of existing extractors and build custom extractors for any type of data source and cloud vendors
    • Easy-to-use drag and drop interface—Visually build data-wrangling pipelines with built-in data transformation functions and profiling capabilities
    • A business glossary and technical metadata information—Improve data usability for faster adoption across all the data sets present in the data lake
    • Data transformation tracking—Understand the data source, validate data and verify insights through various stages of processing

    Terra offers multi-cloud deployment and governance with results that, on average, reduce clients’ onboarding time by 80% while increasing their productivity by 50%:

    • Deploy data lakes on various cloud providers like AWS, Azure, GCP and many others for wider access and utilization
    • Accelerate time to–and assure the quality of—insights with pre-built extractors, a library of persistent business rules and standardized KPIs
    • Easily share workflows and codes within the organization to enable faster time to insight
    • Manage the accessibility, usability, confidential integrity and security of the data
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    Terra Brochure

    “Working with D Cube Analytics has been nothing short of a revelation. After more than 2 decades in the industry and having worked with many vendor partners, I see D Cube Analytics as a flag bearer of capabilities that will drive the next decade of analytics within BioPharma.”

    VP, Large BioPharma


  • MDM

    MDM provides data stewardship through automated information retrieval and AIML-based behavior learning.

    Optimizing data stewardship behavior is a three-step process:

    1. Enrich—Collect data from MDM and associated enterprise applications, industry registry databases and other sites based on universal identifiers, exhaustive search criteria and rich business rules
    2. Score—Generate record-level scores using supervised machine learning methodologies and an AIML-enabled automated intelligence system providing recommendations for merge/no merge with a confidence score
    3. Action—See how confidence scores are calculated with a UI-based assistant application that showcases the scores along with enriched data and allows data stewards to interact and action as needed

    MDM offers:

    • Configurable and Streamlined Lookups—Standardized lookups from external websites used for data enrichment, configured based on the attributes and availability of results
    • AIML-Powered Recommendation—AIML-enabled automated systems and ML algorithms take the subjectivity away from decision-making
    • Confidence Scoring—Attribute match-scoring engine has a defined scoring logic for each record attribute, with attribute-level scoring generated during data vectorization to provide the final confidence score
    • Model Training on Recurring Patterns—Feedback-based training helps to accurately score recurring patterns so that data stewards can focus on more varied scenarios during manual audits
    • Intuitive UI—A unified view of the potential match records with available enrichments, merge recommendations, and an easy-to-use interface supports automated data enrichment and algorithm-driven insights
    • A Complementary Solution to Existing MDM Investments—A plug-in component along with MDM, using the fuzzy match outputs from MDM as one of the factors for the ML recommendations and any action from the App UI updating back to MDM
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    MDM Brochure

    “MDM helped us save costs and efforts of Data Stewards. The UI was very intuitive and was very easy to navigate.”

    Sr. VP, Small BioPharma

    “Master Data Management has now become hassle-free, thanks to this amazing tool. Right from the lookups to scoring everything is available at our fingertips. This has been a great push in our data journey.”

    Data Management Head, Mid-size BioPharma


  • Iris

    Iris is a drag-and-drop data preparation interface backed by a comprehensive library of life sciences business rules and transformation.

    Unlock the full potential of your data lake with faster insights, easy collaboration and the ability to publish data effortlessly:

    • Build pipelines visually and quickly—Implementation of the workflow-driven approach helps to create data packs rapidly with no SQL-coding effort
    • Spreadsheet-based transformation for visual data wrangling—Ad-hoc analysis on an Excel-like layout eliminates lengthy code
    • Easy integration with cloud ecosystems—Integration with existing platforms and tools ensures consistency of technologies across the enterprise with no additional investment
    • Effortless reporting—Integrated export module publishes data sets to different reporting platforms directly and eliminates the need for intermediate, expensive data storage systems
    • Reusability via SQL library—SQL libraries and workflows empower users to utilize existing data assets and reduce pipeline development time
    • Low- and no-code collaboration—Optimized code generation for visually created data flows and workflow capability sharing enables users to collaborate without being expert coders

    Iris offers the ability to develop data packs in days as opposed to weeks.  Clients benefit from inherent efficiencies with reduced development times and productivity gains.

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    Iris Brochure

    “The visual intelligence and exploratory data analysis aspects of IRIS helped us digitize the Data Pack creation process under a low-/no-code model. We have seen a 30% productivity gain for our data engineers already.”

    Director, Information Systems, Mid-tier BioPharma Company

    “The visual wrangling feature and ability to save workflows greatly improved collaboration within our team. Reuse has drastically increased and our time to insight has gone down significantly.”

    Sr. Director, Data Analytics Platform team, Top 10 BioPharma


  • Unity

    Unity offers a single window into your data ecosystem with an integrated governance process to enable data democratization while ensuring compliance.

    Democratize your analytics journey, manage cost and comply with regulations by leveraging Unity:

    • Frictionless Governance—Serve multiple personas with intuitive governance workflows
    • Compliance—Ensure data contract compliance with workflow-based approvals for data and computing access, integrated SOP/ compliance training and audit mechanisms
    • Cost Reporting—Monitor the cost of analytics with both a bird’s-eye and a microscopic view of operations
    • Industry Leading MLOps Framework—Deploy and operationalize models with minimal shadow IT involvement, allowing data science teams to focus more on AIML and less on Shadow IT Operations
    • Built-in Analytics Tools—Support all insights applications, platforms and architecture, including commonly used data wrangling tools and container ecosystems
    • Seamless Collaboration—Enable reusability and sharing across teams with project-/function-based setup and integration with external version control tools, tagging and citation capabilities.

    Unity offers:

    • 100% Compliance—Pre-defined workflows and access designed for life sciences
    • Zero Cost Creeps—Governance workflow integration with cost center tagging at the project level for optimal budgeting
    • Collaborative Environment—Project-based structure to encourage team collaboration and provide a portal for knowledge-sharing across enterprises
    • Poly Cloud Environment Support—Resources and data can be spread across clouds or accounts
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    Unity Brochure

    “Unity was our first-choice tool to democratize data in our organization. The ability to collaborate with multiple other tools helped us reach our goal faster.”

    VP, Large BioPharma

    “Data governance is one of the most important aspects when it comes to democratization of data and Unity provided the right framework to do exactly that. A must-have for all data analytics organizations.”

    Director of Analytics, Mid-size BioPharma


CDS Capabilities

  • Data Aggregation

    Before data can be used and consumed, it must be sourced, quality checked, de-duplicated, and aggregated to provide a single unified view.

    Trinity will work with all areas from which the client purchases or acquires data to build the necessary connectivity so that data can be collected and processed at the appropriate cadence. Data sources can include third-party data, vendor partner data, and internally generated data such as prescription, sales, promotional, claims, and inventory data.

    The data is all brought into a common location, and appropriate transformations are performed on each data type to standardize and compare all to a common baseline before it is aggregated.

    Aggregation is the ability to look across all sources, eliminate any potential for duplication, and then unify these sources to create the singular view that best enables the organization to do what it wants.

    As part of aggregation, quality checks confirm that data

    • Aligns to what is expected
    • Contains appropriate fields
    • Appears to contain valid content
    • Trends appropriately

    Data is only as good as its source, and sources can rise or fall in quality, reduce their update frequency, and change in other ways, often with little warning.

    Our Capabilities

    Trinity’s experience extends over all data sources relevant to life sciences, including third-party data vendors, government, specialty pharmacies, specialty distributors, hub service providers, and agencies, as well as companies’ internal systems. Trinity’s comprehensive data pipeline is founded on our relationships and our understanding of the specific processes used by external data partners. Data issues will always arise. Trinity’s experience allows for their quick detection and resolution.

    Trinity has specific experience with the unique challenges presented by patient-level data. It works collaboratively to support the appropriate firewalls and data protection. Tokenization and de-identification ensure robust compliant access across business teams.

  • Master Data Management

    Poor data quality, often attributed to poor mastering of the foundational sources, impacts an organization’s ability to create insights, measure and understand market performance, and leverage newer technologies like machine learning/artificial intelligence. The Trinity Master Data Management (MDM) solution offers an unparalleled combination of technology and experienced support in the life sciences industry. We provide the rigorous standards and processes required, along with the flexibility to meet the unique organizational needs we have observed within the industry. We are committed to providing our clients with a superior solution, and it has been recognized by your industry peers via independent research conducted by TGaS Advisors.

    Trinity MDM is not just an application to view and manage golden records. It also provides the ability to integrate an organization’s critical data sources, enabled across the commercial data ecosystem including CRM, regardless of platform choice. Beyond capabilities expected from any master data management solution –  lookup, resolution, and management of customer information – it enables Commercial Operations teams to manage rosters, zip-codes to territories, IC universes, targets and mapping of non-standard lists to the customer’s universe. The added functionality of our technology platform ensures Operational team members can efficiently interact with core reference information and data sets.

    Trinity MDM goes beyond providing an application your teams can leverage to enable the organization. Our solution includes access to our experienced expert who ensure not only implementation success but also ongoing support for managing your uniquely configured solution. We work with your team to provide ongoing intelligence and learnings from across our many client engagements. Client data and information remains secure and confidential.

    Our Capabilities

    Built by life sciences experts for life sciences

    Trinity’s MDM experts have walked in your shoes. With decades of experience working in life sciences companies and using MDM solutions, our system’s functionality is designed based on practical, real-life experience.

    Powerful technology enabling quick setup, integration, and usability

    Trinity understands that time to deployment matters. We partner with you every step of the way from implementation to ongoing support to ensure our technology solution is deployed effectively, accurately, and efficiently.

    Proven, standardized and automated processes to ensure quality

    Trinity’s sophisticated matching engine leverages over 90 rules to ensure accuracy. Our standardized processes are built from decades of experience to ensure quality and can be configured and automated to meet your unique business needs and requirements.

    Increased platform flexibility for Commercial Operations

    Trinity has heard from many of our clients the importance of a flexible platform. Our solution enables Commercial Operations to manage additional reference files without the need for IT or vendor engagement via the Commercial Operations Command Center.

  • Data Management

    Mastered data must be supported by an effective infrastructure that allows data to be stored and accessed when needed. This is the database where all information comes together, gets linked, and is enabled to be actionable across the organization.

    While data warehousing is often regarded as a commodity, life science data does have specificities that need to be taken into account, such as patient-level data access and storage requirements and the AMA Physician Data Restriction Program (PDRP) requirements for data sharing and use.

    Our Capabilities

    Trinity does have long experience with every life sciences data source and how to construct an optimal environment for these types of data. A Trinity-supplied life sciences data warehouse is optimized for the most efficient operation and is continuously updated and improved.

    A Trinity warehouse will be set up from the start to scale with the organization as it grows, and to have the redundancy necessary to guarantee high uptime.

    Finally, Trinity has the flexibility to react to specific company dynamics, which often requires some innovative thinking. A Trinity warehouse is never just a static utility.

  • Program Management

    Acquiring capable, flexible solutions is only part of the challenge for life sciences companies. Many worry that they might never be able to use it to its full potential. Often companies struggle with hiring or developing the expertise necessary in-house, or want to get their systems up and running even as they are hiring for and building out this function. Struggles can also arise from trying to ensure internal alignment and coordinated timing.

    Trinity can manage the project of getting the Commercial Data Solutions suite up and running, as well as focus on alignment and providing the communication tools necessary for success. The client can rely on support from talented and seasoned account executives experienced in the implementation of commercial data environments and the Trinity products and services.

    Our Capabilities

    Our account executives have huge amounts of experience with every phase of this process. They ensure a deep understanding of the customer objectives and align resources towards success.

    They will provide project plans, manage project meetings, ensure regular communications, and coordinate all teams. They will be dedicated to ensuring that the customers meet their defined timelines and deliver the capabilities needed by their organizations.

    While project management services are typically focused on the initial implementation, support is also available over the entire product lifecycle, as enhancements are added and organizational needs change.

  • Technology Services

    Our high-performance technology center of excellence supports organizations in enabling, orchestrating and scaling cloud-native data analytics operations.

    Solution Areas

    • Analytics & Data Science
      • Enterprise-level reporting & advanced analytics models
      • Seamless integration, deployment & maintenance of data pipelines and AIML models developed across business functions
    • Infrastructure Setup
      • AWS component provisioning & VPN servicing
      • Security & policy enforcement
      • Infrastructure provisioning
      • AWS configuration & best practices
    • Data Management
      • Standardized Data Model Design
      • Business Glossary
      • Data Quality & Lineage
      • Data Security, Compression and Encryption
      • Data Governance
    • Training & Resourcing
      • Robust hiring process
      • In-house training and continuous learning programs
      • High-performance teams and enriching learning culture
    • Full Stack Applications
      • Business-fueling analytics applications
      • Fail-fast prototypes
      • Cloud-native technology stack
      • UI-driven, data-aware process flow applications
    • Technology Project Management
      • Expert governance and project management provided at all levels with executive oversight
      • Near-instantaneous implementation of feedback provided by customer teams
      • Innovation fostering through a “Co-invest” model of partnership
    • Data Engineering
      • End-to-end pipeline creation using Spark
      • Data Quality Pipeline
      • Templatized & framework-driven pipelines
      • Data integration with reporting & data science
      • TA-specific data packs to create analytics-ready datasets

     Our technology services deliver:

    • 250+ Data Sources Integrated
    • 30Pb+ Data Processed
    • 100+ Next-Gen Technology Components Used
  • Business Intelligence

    Business intelligence and reporting are where the data comes alive for the organization. Different user types need different views of the data and different ways of pulling the reports that enable them to do their jobs effectively.

    There are two basic flavors of BI and reporting:

    1. Out-of-the-box reporting: pre-defined dashboards that can be leveraged and easily deployed. Different departments and users within high-functioning organizations have established needs for data displays focused on what they need to monitor and which decisions they need to make. Good interface design keeps screens and reports from becoming cluttered with less relevant and less informative data, which makes essential measures easy to keep track of. Such dashboards can come with design elements consistent with client branding.
    2. Customized reporting for some departments, functions, or clients. A discussion can be had about how much specific data flow, perhaps based on specialized data sources, is truly necessary. Knowledge of the tenets of user interface and user experience design, as well as experience with the decisions that need to be made by specific functions within life sciences organizations, will inform this discussion.

    Our Capabilities

    Trinity has long experience with the informational needs of the various functional areas within life sciences organizations, from sales to market access to brand and marketing. Its report development process is based on years of articulate customer feedback and a deep understanding of specific business needs. The structures, measures, and data interactions it recommends are based on long relationships with some of the highest performers in the industry.

    Trinity’s understanding of the specific needs of life sciences organizations provides the ability to recommend the most useful measures, carefully distinguishing between useful key performance indicators (KPIs) and unnecessary vanity metrics.

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    Business Intelligence & Reporting Services Brochure

Trinity Life Sciences recognized in Gartner® Hype Cycle™ for Life Science Commercial Operations

Meet Our Commercial Data Solutions Experts

Gartner, Hype Cycle for Life Science Commercial Operations, 2023, Animesh Gandhi, 20 July 2023.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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