Briefs
The “molecular optimizer” archetype is a strategy utilized by first-launch companies to optimize existing molecules when developing their first product. Companies using this approach tend to be small and emerging biotech firms that are seeking a foothold to enter the market.
The primary benefit of this approach is that the method offers a higher probability of regulatory approval and streamlines the manufacturer’s path to commercialization. With these benefits come some challenges related to access and pricing of a new product…
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Blog
Published July 19, 2024
A recent bipartisan initiative by Senators Martin Heinrich, Mike Rounds, Marsha Blackburn and Todd Young urged the Centers for Medicare & Medicaid Services (CMS) to establish a formal payment pathway for algorithm-based health care services (ABHS). This move addresses the need for stable Medicare reimbursement for FDA-cleared AI and machine learning (ML) medical devices, which aid in diagnosis and treatment.
This initiative underscores AI’s transformative potential in healthcare, prompting Deepak Sahu, Managing Director at Trinity Life Sciences, and Michelle (武丹…
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Webinars
August 8, 2024 | 1:00 - 1:45 PM ET
The Olympics are here and so is Incentive Compensation (IC) planning season. What do you need to know now to ensure your IC plan is competition-ready?Join the Trinity Life Sciences team for our upcoming webinar where Susheel Sukhtankar, Partner & Head of Commercial Analytics, will host a spirited panel discussion with Incentive Compensation experts Jim Castello, Vice President and Miles Scotcher, Associate Principal. We will share strategies and best practices for designing effective IC plans that drive desired behaviors and…
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Webinars
August 14, 2024 | 1:00 - 2:00 PM ET
As healthcare policy and the access landscape evolve, biopharma companies face challenges in navigating this ever-changing space. To help organizations prepare for and adapt to these changes, Trinity Life Sciences is offering a new webinar series, The Next Era in U.S. Healthcare Policy & Access.Join us for the first webinar in the series, Looking Ahead to the November Election and Beyond, where Maximilian Hunt, Partner at Trinity, will host an interactive discussion with health policy expert, Lisa Joldersma, Founder and…
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Webinars
Available On Demand
We need to think through not just whether GenAI works, but how we make it usable for people and impactful for our business…The next webinar in our “Making AI Real” webinar series will focus on people, process and technology—three interconnected components that are key to successful GenAI implementation.Join Trinity Life Sciences’ GenAI experts for actionable takeaways about what you should be doing now in these three areas to position your company for success. We will also get “hands on” with…
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Webinars
Available On Demand
Trinity’s Diversity, Equity & Inclusion (DEI) strategy team invites life sciences executives to join a lively discussion on recent research and developments in clinical trial diversity with a focus on racial and ethnic minorities. Herman Sanchez, Chief Business Officer at Trinity Life Sciences, will host this session and moderate a panel with special guests Monique Marsh—Associate Director and Co-Head of Trinity’s Marketing Communications Insights COE, Julie Bayley—Associate Director in Trinity’s Insights practice and Ari King, Associate Consultant.
Key Topics
What…
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Blog
Published June 13, 2024
Trinity Life Sciences recently worked with a large global pharma company to develop a new process for creating global value dossiers (GVDs) that better met the needs of regional affiliates. Matt O’Hara, who leads Trinity’s Evidence Strategy practice, shares insights into the project with Mary Fletcher-Louis, who recently joined Trinity to head Trinity’s Value Center of Excellence.
Understanding the Challenge
The project involved reviewing the client’s 15 most recent GVDs and scoring each chapter for effectiveness, ease of use, level…
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Webinars
Available On Demand
High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle. Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus. Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on tips and tricks from the field with presenters Monique Marsh, Associate Director, Kristen Tierhold, Associate Principal and Sabrina Jordan, Associate Director.
Key Webinar Topics
What approaches…
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Blog
Published May 23, 2024
Executive Summary
The global payer landscape is rapidly evolving and is expected to continuously impact manufacturers’ decisions about new launches, portfolio management, trial design and importantly, pricing and market access strategy. In the UK, several policy reforms have been introduced which are expected to improve patient access while balancing financial healthcare sustainability and overall market attractiveness. A few key developments announced or already implemented include:
The shift of the much-debated Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) to…
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Case Studies
Client Situation
The objective was to develop an advanced machine learning algorithm to predict potential site alerts for HCPs in the target universe
Trinity’s Role
Besides sales rep deployment, the client used these alerts to direct their non-personal promotion like email and digital advertising.
The project was done in 2 phases.
Phase 1:
Data coverage of claims data, EMR data and other sources for incoming site alerts to expand the existing HCP list
Business rule creation to identify incoming site…
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