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Brain, thoughts

Webinars

Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

June 25, 2024 | 1:00 - 1:45 PM ET

High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle. Join Lisa Bailey as she hosts a wide-ranging discussion on tips and tricks from the field with presenters Monique Marsh, Kristen Tierhold and Sabrina Jordan.

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Blog

Developing Effective Global Value Dossiers 

Published June 13, 2024

Trinity Life Sciences recently worked with a large global pharma company to develop a new process for creating global value dossiers (GVDs) that better met the needs of regional affiliates. Matt O’Hara, who leads Trinity’s Evidence Strategy practice, shares insights into the project with Mary Fletcher-Louis, who recently joined Trinity to head Trinity’s Value Center of Excellence.  Understanding the Challenge  The project involved reviewing the client’s 15 most recent GVDs and scoring each chapter for effectiveness, ease of use, level…

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Webinars

Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

June 25, 2024 | 1:00 - 1:45 PM ET

Two additional sessions will be offered: June 26, 2024 | 16:00 – 16:45 (UTC+8:00) – Asia/Shanghai June 26, 2024 | 15:00 – 15:45 CET – Europe/Berlin High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle.  Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus.  Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on…

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Blog

Rise with the Waves: UK – Now and Beyond – Four Policy Trends That May Shape Pharma’s Future 

Published May 23, 2024

Executive Summary The global payer landscape is rapidly evolving and is expected to continuously impact manufacturers’ decisions about new launches, portfolio management, trial design and importantly, pricing and market access strategy. In the UK, several policy reforms have been introduced which are expected to improve patient access while balancing financial healthcare sustainability and overall market attractiveness. A few key developments announced or already implemented include: The shift of the much-debated Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) to…

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Case Studies

HCP-level Site Alert Predictions

Client Situation The objective was to develop an advanced machine learning algorithm to predict potential site alerts for HCPs in the target universe Trinity’s Role Besides sales rep deployment, the client used these alerts to direct their non-personal promotion like email and digital advertising. The project was done in 2 phases. Phase 1: Data coverage of claims data, EMR data and other sources for incoming site alerts to expand the existing HCP list Business rule creation to identify incoming site…

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Blog

Japan Pricing Policy Reform 2024

Published May 17, 2024

Executive Summary The Central Social Insurance Medical Council, the key Japanese reimbursement policy panel known as Chuikyo, introduced the 2024 drug pricing reform in April 2024. Some key features of the reform plan include: The creation of premiums for incentivizing the early introduction of new innovative therapies in Japan The establishment of post-listing price adjustment scheme by average foreign price for specific imported drugs at the time of price revision The simplification of the price maintenance premium (PMP) system so…

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Webinars

Making AI Real in Medical Affairs

Available On Demand

Join us for the next webinar in our “Making AI Real” webinar series, where we will focus on practical applications of generative AI for Medical Affairs.Medical Affairs teams are rapidly adopting generative AI to work more efficiently and effectively, although key challenges have begun to emerge. In this webinar, we will explore the best use cases that Medical Affairs teams can (and should) be implementing now to make the greatest impact for their organizations—and how to avoid the common pitfalls…

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Webinars

HTA Vision—Implications Beyond the Rating

June 18, 2024 | 15:00 – 15:45 CET

A number of critical manufacturer activities are informed by understanding health technology assessment (HTA) agency behavior across geographies and therapeutic areas—from pipeline, business development and licensing to launch planning preparation through to lifecycle management strategy. Join Max Hunt, a Partner in Trinity Life Sciences’ Evidence, Value, Access & Pricing Practice, as he hosts a lively discussion on the benefits of rapid access to cumulative, compounded learnings generated from in-depth analysis of global HTA recommendations, with presenters Mary Fletcher-Louis, Managing Director…

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White Papers

Diversity in Clinical Trials: Life Sciences Initiatives and Challenges in Light of the FDA’s Latest Guidance

To date, life sciences’ efforts towards driving equitable healthcare have centered around access to care, early identification and prevention. Meanwhile, less attention has been given to the impact of the racial and ethnic homogeneity in trial populations. Clinical trial diversity continues to be one of the greatest challenges pharmaceutical and biotech companies face in ensuring the delivery of medicines that are effective for all people. Diverse clinical trial populations are an integral step in achieving equitable healthcare treatment. While we…

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Blog

RWD + PMR = Tethering Demand Forecasts to Reality

Published April 30, 2024

Reliable forecast models are a cornerstone of any successful commercialization plan. The inputs that drive those forecast models are critical. From 2020 through 2022: Only 1 in 10 products had performance aligned with forecasted expectations* Nearly 60% underperformed their forecast expectations More than 30% overperformed Forecast models often rely on healthcare professional (HCP)-reported behavioral data. Various subjective calibration factors are required to render the data usable, even after implementing robust market research design elements. Data from primary market research (PMR)…

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Case Studies

Hyper-personalized HCP Recommendations

Client Situation The objective was to increase market share of target prescribers through an AI-powered Next Best Action model Trinity’s Role We were able to deploy this solution in 3 weeks. The project included: Discussions with the client team to finalize standardized business rules for brand-agnostic data and KPI definitions Master dataset development through applying business rules and automated monthly PySpark code refreshes State-of-the-art machine learning algorithms like reinforcement learning, deep neural networks with dynamic recalibration and automated hyperparameter tuning…

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