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Trinity CloudCast: Lunch and Learn

Live Webinar | June 13, 2023 | 12:00-12:30 PM ET

Trinity CloudCast is an online solution, delivered with Trinity’s best-in-class forecasting services, that streamlines forecasting activities to drive effective and efficient business decisions across life sciences organizations.

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Trinity CloudCast: Lunch and Learn

June 13, 2023 | 12:00-12:30 PM ET Unlock forecasting value with revolutionary technology Collaborate on and update models in the cloud Incorporate stakeholder feedback into forecasts on the fly Manage effective and efficient stakeholder communication Trinity CloudCast is an online solution, delivered with Trinity’s best-in-class forecasting services, that streamlines forecasting activities to drive effective and efficient business decisions across life sciences organizations. Come join us for a virtual discussion, where Susheel Sukhtankar, Partner & Head of Commercial Analytics, Adrian Watson,…

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Generating Robust Insights to Develop a Compelling Value Story

June 22, 2023 | 1:00 PM-1:45 PM ET The unprecedented availability of rich RWE data sources gives HEOR, Value and Access and Medical leaders the opportunity to be more intentional than ever before. High-quality, compelling evidence is now a necessity, not just for high-value therapies playing in the rare disease space—but also more broadly, to show reduced unmet needs, health care resource utilization (HCRU) and cost offsets. Deep experience using industry-leading data sources, tech-enabled methodologies and therapeutic expertise allow Trinity…

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Driving Commercial Success with AI: Build, Calibrate and Operationalize

June 28, 2023 | 12:00 PM-12:45 PM ET In today’s cutthroat life sciences marketplace, commercial effectiveness in all its parts has never been so important.  From field force effectiveness to optimization of promotional investment through to Next Best Action implementation, tailoring the customer experience through content and tactics is the focus. Cross-functional coordination across teams and operationalizing at scale are the goal. Come join Nabha Subramanya, VP of Data Science at Trinity Life Sciences and Anushank Anand, Director in Trinity’s…

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Integrated Delivery Networks (IDNs)

Pharmaceutical companies that are seeking ways to engage and partner with integrated delivery networks must understand this: IDNs are evolving in ways that have a profound effect on how healthcare is managed, what care paths are followed and which populations are carved out for special attention. TGaS Advisors, a division of Trinity Life Sciences, conducted 15 in-depth interviews with key decision-makers from advanced healthcare systems in the U.S. to understand their perspectives on what is driving IDNs and what they…

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Elevating Commercialization in China Part 1: The Path to Launch

Now Available On Demand: The pharmaceutical market in China has experienced tremendous growth over the past several decades and is becoming increasingly important. While many life sciences organizations consider China to be a ‘must win’ market, commercial success can be elusive. Despite the large patient base and recent economic and political tailwinds driving the advancement of the healthcare industry, sales for innovative drugs in China are often only a fraction of those in the U.S. The complex and rapidly evolving…

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A Practical Omnichannel Vision: From Strategy to Execution and Optimization

Now Available On Demand: The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market: The behavior of the target audience is changing. Customers have an increased desire for personalized content and on-demand access. Proliferation of data and AI is introducing more complexity to planning, execution and adoption of new ways of doing things. Economic pressures and fear of message fatigue is leading promotional efforts to become more orchestrated and cost-efficient. What considerations should…

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Goodbye Humira, Hello Future

Now Available On Demand: Biosimilar versions of adalimumab have launched in the U.S., ending blockbuster therapy Humira’s lengthy market exclusivity and long-running commercial success. In parallel, in the creation of the Inflation Reduction Act (IRA), the U.S. joins Europe and other major markets in constraining the opportunity for medicines during their market exclusivity window. The life sciences industry now seeks to understand how the vision for commercial success will evolve while in parallel navigating new artificial intelligence (AI) and other…

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Developing Innovative, Patient-centric Services Using the Holistic Patient Journey

Now Available On Demand: Ensuring that Patient Support Services (PSS) are inspired by the patient and accurately reflect their key areas of need is an important facet of a patient-centric approach. Come join Jennifer Parr, Partner and Head of Patient Services & Patient Centricity at Trinity and Clare Gora, Vice President & Head of Analytics Client Development at Trinity as they discuss designing optimized PSS from holistic, robust patient journeys that identify the critical patient pain points, gaps, unmet needs…

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The Last Mega Blockbuster Drug: Goodbye Humira, Hello Future

April 21, 2023 Executive Summary Biosimilar versions of adalimumab have launched in the U.S., ending blockbuster therapy Humira’s lengthy market exclusivity and long-running commercial success. In parallel, in the creation of the Inflation Reduction Act (IRA), the U.S. joins Europe and other major markets in constraining the opportunity for medicines during their market exclusivity window. Trinity’s Take These events usher in a new era for the life sciences industry, necessitating new thinking around development and commercialization strategy. Historic reliance on…

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Far From Routine: Performance Tracking as a Source of Powerful Insight

Now Available On Demand: Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join Lara Lyeth, a Principal in Trinity’s Performance Tracking CoE, as she hosts a lively discussion on performance tracking with special guests Viplav Shukla, an Associate Director in Trinity’s Performance Tracking CoE, Monte Smith, a Managing Director…

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