Strategic Advisory:
Competitive Intelligence
The integrated, intuitive source for enterprise-wide competitive intelligence
Traditional competitive intelligence (CI) in life sciences has been limited by decades of established norms—data streams have proliferated in an unorganized, static and non-strategic manner while the industry, life sciences companies and brand teams have gotten more sophisticated.
In response, life sciences leaders require a new, modernized intelligence approach to address key business scenarios and questions in an efficient, intuitive way:
Trinity Competitive Intelligence’s approach provides meaningful insights that shape strategy:
Trinity’s Competitive Intelligence uses next-generation analytics and strategies to offer life sciences leaders an integrated approach to making informed decisions in a complex and challenging environment.
Data Strategy
Curated Intelligence
“WIM” Insights
Implications
Recommendations
Trinity delivers strategic market intelligence with an enterprise-wide approach, providing a single source of truth for teams and stakeholders.
Trinity’s competitive intelligence tool, IntelligenceEDGE, is an interactive resource designed to meet the needs of CI teams and their end users. The tool provides a steady stream of curated data and insights through the power of AI-enabled automation and the expertise of a dedicated team of “Intelligence Strategists.” Relevant information on the competitive set is visualized and presented intuitively in nearly real time (e.g., news, earnings reports).
The tool offers clients an easy-to-navigate web application where all intelligence data is organized and housed in one place. With keyword search, communication, data tagging and data management capabilities, IntelligenceEDGE serves as a hub for intelligence leaders and stakeholders across the organization.
Trinity Competitive Intelligence’s offerings are modular, so you can select the exact elements you need for a successful market intelligence program.
Competitive Intelligence offerings are integrated seamlessly across Trinity’s Brand & Marketing Excellence and Performance Tracking COEs—as well as across the broader portfolio (including Corporate Strategy, Value & Access and Trinity AI)—so that inter-related KPIs, findings and strategy are cohesive.
Webinars
Elevating CI in Life Sciences: Strategic Insights without the Noise
October 29, 2024 | 12:00 – 12:45 PM ET
Two additional sessions will be offered: October 30 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai October 30 – 15:00 – 15:45 CET – Europe/Berlin Life sciences leaders are faced with a firehose of news, events and data. As the advancement of technology provides ever greater access to information and resources become more constrained, the […]
Sign Up Now
Webinars
An Enterprise-Wide Approach to Delivering Meaningful Competitive Insights: A Demo
Available On Demand
Join Trinity Life Sciences for a virtual demo where Michele Andrews—Principal & Head of Dynamic Market Intelligence, Steve Hisaw—Vice President of Client Development, Tarra Maeshima—Director of New Products & Strategy and Meredith Zoch—Associate Principal will demonstrate Trinity’s new Market Intelligence Dashboard, a unique CI solution. Trinity Market Intelligence Dashboard is a web application, offering CI […]
Watch Now
Briefs
Successfully Navigating the Seas of Competitive Intelligence in Life Sciences
In life sciences, we are all swimming in a sea of information. We have access to a staggering amount of data that was unimaginable even 5 years ago—and demand for data and information remains high even with the recent economic slowdown. Consider this: As there is more information in biopharma available than ever before, it […]
Read More
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.