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Trinity acquires Verix, adding AI-powered next-best-action and omnichannel orchestration to TrinityEDGE™.

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Verix

Trinity Acquires Verix

Trinity has acquired Verix, the company behind the patented, AI-powered Tovana platform. Tovana delivers continuous next-best-action, dynamic targeting, and omnichannel orchestration, and has been developed and refined in live pharma and biotech deployments since 2007.

Joining TrinityEDGE, Tovana builds on Trinity’s therapeutic, launch, and benchmarking expertise so commercial teams get:

A plan that holds up
between quarters
Guidance the field
will use
More value from the partner they already rely on

Proven credibility and success

Our proof-based foundation fosters transparent, informed decision-making, demonstrating an unwavering dedication to quality, accuracy, and client success.

Built Upon

30

years of expertise and experience

Involved In

70%

of all new drug launches

Trusted By

350+

industry-leading customers

Accurately Predicting up to

90%

of revenue outcomes for drug launches

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TrinityEDGE™

A data and analytics platform that empowers your ongoing decision flow with tools built by experts in life sciences data and analytics.

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