Benchmarking:
Omnichannel Marketing
Amplify your Omnichannel Marketing practices.
Benchmarking:
Amplify your Omnichannel Marketing practices.
TGaS Advisors provides an unbiased, objective view of the effect of your omnichannel strategy, organizational alignment to delivery on marketing initiatives, and of industry trends to help you answer key business questions.
How organizations are structured can be a competitive advantage internally and significantly impact the effectiveness of your omnichannel tactics. What is the most effective approach your current organization can plan for future indications, new products or sunsetting mature products? The Brand Marketing Organization benchmark helps Business Unit leaders optimize today’s marketing structure and align for future success. Leveraging our proprietary database of over 300 U.S. brand structures, TGaS identifies the talent, functions, and structures that set some brands apart from the rest.
The Brand Marketing Organization benchmark will help teams:
When done effectively, the centralization of subject matter and executional expertise often leads to a more holistic approach to omnichannel marketing, reduced time to market and financial efficiencies. More than ever, organizations are increasing their digital footprint, and centers of expertise (COEs) provide centralized, standardized approaches to these efforts across the portfolio. TGaS Advisors’ benchmark resources, capabilities and processes provide insights and recommendations to move your organization forward, for COEs at any stage.
Forming and Newly Formed COEs
Growing/Evolving COEs
Maturing/Shifting COEs
Understanding brand-level tactical performance and investment in a competitive marketplace has a significant impact on brand strategy. Leveraging TGaS’ priority database of more than 400 prescription brands, we are able to analyze program spend and performance to help identify tactical adjustments as well as long-term planning. The analysis targets comparable brands based on patient population, lifecycle stage and other key factors to ensure a focused and accurate comparison.
Leveraging fact-based data, the benchmarks provide:
Often organizations struggle to create a centralized set of standards and guidelines for digital channel execution. The void leads to increased lead times from ideation to launch, confusion across brand and legal teams, and exposure to compliance issues. TGaS’ digital playbooks take industry best practices and the feedback from groups such as operations, brands, regulatory, and agencies to create a set of agreed-upon standards.
TGaS will partner with organizations to:
Our members often ask: Do you benchmark agencies? As of 2023, that answer is yes!
Information and advice from industry experts and peers, including advisory support, landscapes, Virtual Hows, semi-annual Summits, and more (available to the TGaS Advisors Client Network).
Vice President, Omnichannel Marketing
Executive Director, Omnichannel Marketing
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.