A Practical Omnichannel Vision: From Strategy to Execution and Optimization

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The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market:

  • The behavior of the target audience is changing. Customers have an increased desire for personalized content and on-demand access.
  • Proliferation of data and AI is introducing more complexity to planning, execution and adoption of new ways of doing things.
  • Economic pressures and fear of message fatigue is leading promotional efforts to become more orchestrated and cost-efficient.

What considerations should life sciences organizations make as they strive to advance their omnichannel capabilities?

Come join Susheel Sukhtankar, Partner and Head of Commercial Analytics, as he hosts a lively discussion featuring a panel of Trinity experts, who will share perspectives on designing, implementing, measuring and optimizing within an omnichannel framework.

Key Webinar Topics:

  • Strategy & Structure—The roadmaps, assets and infrastructure needed to set the organization up for success in Omnichannel
  • Execution & Engagement—The tools and support needed to implement Next Best Action, Dynamic Targeting, Alerts, etc.
  • Measurement & Performance Assessment—The benchmarking and recalibration data and insights needed to maximize performance


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Gartner, Hype Cycle for Life Science Commercial Operations, 2023, Animesh Gandhi, 20 July 2023.

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