Insights:
Market Research
Customized Primary Market Research offers evidence-based answers to drive business strategy.
By blending our tremendous industry expertise with our research expertise, we can provide strategically sound and tactically actionable insights. Our research studies are designed and conducted for ongoing and dynamic solutions at every stage of the marketing life cycle.
The ultimate goal of Market Research is to inform the strategy and tactics at each stage of the brand planning process—from supporting development of a launch plan to managing the brand’s entire life cycle. Our capabilities range from qualitative in-depth interviews to multivariate quantitative studies with physicians, patients, payers, and other critical stakeholders in the health care space.
Trinity uses a set of multivariate tools, including patient simulation, discrete choice, and predictive modeling. By combining the best mix of research techniques, we can uncover not only what will happen in the future but also the factors that drive that outcome.
We have considerable expertise in conducting strategic market research that includes demand, segmentation, pricing, patient journey and performance tracking studies—to support all stages of the brand life cycle. And we can deliver market research initiatives either as a standalone or as part of a larger consulting engagement.
Learn about Trinity’s new research panel for healthcare practitioners, patients, payers, clinical administrators and key opinion leaders.
Webinars
Business Development: Getting Pricing & Access Inputs Right
Now Available On Demand: Trinity invites life sciences executives to join us for a dynamic discussion on the most common high-impact challenges inherent in Business Development: Chad Faulkner, Partner in Trinity’s Strategic Advisory practice, will host this session and moderate a panel with special guests Monica Martin De Bustamante—Senior Partner & Head of Evidence, Value, […]
Watch Now
Webinars
Make Rapid Decisions with Confidence: Trinity’s Approach to Business Development Assessments
Life science companies are often faced with situations that require quick decisions—from triage and/or pre-diligence phases through full due diligence. Trinity’s expert team routinely provides time-sensitive business development support, delivering robust insights and evidence-based answers in days. Come join us for a dynamic discussion on evaluating Business Development opportunities in life sciences. Key Webinar Topics […]
Watch Now
White Papers
Empowering the Next-Generation Launch Model
The pharma industry has seen dramatic shifts in scientific innovation over the last decade with a trend toward orphan markets, personalized medicine, higher priced products and new modalities including cell and gene therapies, oligonucleotides and others. COVID served to further accelerate scientific innovation, driving a near record-breaking number of FDA approvals, astronomical venture capital funding […]
Read More
Senior Partner,
Analytics
Senior Partner,
Insights
Managing Director,
Head of Quantitative Insights
Managing Director,
Qualitative Services
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.