Far From Routine: Performance Tracking as a Source of Powerful Insight

Home / Intelligence / Webinars / Far From Routine: Performance Tracking as a Source of Powerful Insight

Available On Demand

Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join Lara Lyeth, a Principal in Trinity’s Performance Tracking CoE, as she hosts a lively discussion on performance tracking with special guests Viplav Shukla, an Associate Director in Trinity’s Performance Tracking CoE, Monte Smith, a Managing Director in Trinity’s Brand & Marketing Excellence CoE, and Mohit Goyal, a Principal in Trinity’s Strategic Advisory practice.

Key Webinar Topics   

  • Proactively translating emerging tracker insights to action
  • Designing trackers to achieve learnings and efficiencies across brands
  • Refining strategy with stakeholder-perception research across launch phases  


Complete the form below to view the on-demand webinar.

By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.

This webinar will be hosted within the ON24 platform, which requires the usage of Javascript and Cookies. Please see ON24’s Privacy Policy for more information.

Related Intelligence


Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

Available On Demand

High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle.  Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus.  Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on tips […]

 Watch Now


RWD + PMR = Tethering Demand Forecasts to Reality

Reliable forecast models are a cornerstone of any successful commercialization plan. The inputs that drive those forecast models are critical. From 2020 through 2022: Only 1 in 10 products had performance aligned with forecasted expectations* Nearly 60% underperformed their forecast expectations More than 30% overperformed Forecast models often rely on healthcare professional (HCP)-reported behavioral data. […]

 Read More


RWD + PMR: A Powerful Approach to Demand Forecasting, Segmentation and More

Available On Demand

Predictive insights on stakeholder behavior are crucial, whether for demand assessments, segmentation, message testing, market mapping or ATUs—and the more rooted in reality these predictions are, the more confidence in the estimates and outputs. Join Trinity Insights experts Clive Mendonca, Managing Director & Head of Quantitative Insights and Amod Athavale, Director & Head of Integrated […]

 Watch Now