Strategic Advisory:
Patient Centricity
Listening to the Voice of the Patient all the way from R&D through launch and beyond.
For Trinity, Patient Centricity means integrating the Voice of the Patient across the entire product lifecycle to keep patients’ wants and needs at the center.
There are several forces converging on life sciences companies that make it even more critical to listen to the patient voice in today’s environment:
Success in this environment requires that biopharma companies adopt a patient-centric approach.
“Developing strategies that put patients first has remained at the forefront for our clients. We unlock exponential value with a holistic approach to Patient Journey – our methodology allows for a multidimensional view of clinical patient flow, physical logistics, financial and access hurdles, emotional experience and information needs.”
![]() | – Jennifer Parr, Partner and Head of Patient Centricity at Trinity Life Sciences |
Briefs
Patient Centricity: Optimizing Integration throughout the Lifecycle
While the vision and goal of patient centricity are clear, today’s leading life science companies are grappling with the complexities of execution: How to take the “idea” of patient centricity and translate it into strategy and tactics – and how to measure results. Read our new advisory brief to learn more about our model and […]
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Briefs
Patient Journey: A New Approach To Meet The Demands Of Patient Centricity
Patient Journey is a mainstay of pre-launch commercial insights generation, traditionally sitting beside demand estimation, segmentation and other key inputs to commercial decision-making and launch preparation. Historically, Patient Journey has been used to identify leverage points and opportunities to increase market share for the new product. It has been generated through primary market research (largely […]
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Partner &
Head of Patient Centricity
Partner,
Real World Evidence
Partner,
Real World Evidence
Senior Partner,
Insights
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