Home / Intelligence / Briefs / Calibrating a Patient-centric Approach in Rare Disease: Four Pillars to Focus Resource Allocation
Rare diseases present unique challenges to companies looking to commercialize treatments.
Although there is vast potential in rare disease, each space is different and unique.
Companies must effectively address challenges around identifying and treating patients—as well as providing long-term support. It is critical that companies understand the nuances in each disease.
Keeping a patient-first mentality, advancing patients’ needs and providing excellent support services are mission-critical for life sciences companies touching rare disease. However, lack of disease awareness and unclear referral patterns present challenges to achieving positive outcomes. In focusing on four key pillars, manufacturers can improve patient care and differentiate themselves as a partner to patients.
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