Building a Scalable Commercialization Feedback Loop: It All Begins With Patient Journey

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Available On Demand

Healthcare data is complex, voluminous and ever-changing. It can tell you how to attract patients, inform how you look at physicians and signal when the best window is to target them. It can serve many purposes, several concurrently, across life sciences commercialization.

Consequently, a new frontier has emerged: one where leading life sciences companies have moved from discrete projects and workflows into living, related, connected data leveraged across functions and lifecycle stages.

Come join Clare Gora, Vice President and Head of Analytics Client Development, and Jennifer Parr, Partner and Head of Trinity’s Patient Centricity CoE, as they walk through best practice approaches to scale Patient Journey data with technology and create a holistic, contextual feedback loop that keeps the patient and their needs squarely in focus.

Key Webinar Topics

  • Identifying the data and understanding the context—from Data Acquisition & Prep to HCP Segmentation
  • Planning and estimating using the data—Forecast Development
  • Driving deployment and tracking with data— Deployed Field Tools & HCP Practice Benchmarking


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