Market Research:
Patient Centricity
Listening to the Voice of the Patient all the way from R&D through launch and beyond.
Market Research:
Listening to the Voice of the Patient all the way from R&D through launch and beyond.
For Trinity, Patient Centricity means integrating the Voice of the Patient across the entire product lifecycle to keep patients’ wants and needs at the center.
There are several forces converging on life sciences companies that make it even more critical to listen to the patient voice in today’s environment:
Success in this environment requires that biopharma companies adopt a patient-centric approach.
“Developing strategies that put patients first has remained at the forefront for our clients. We unlock exponential value with a holistic approach to Patient Journey – our methodology allows for a multidimensional view of clinical patient flow, physical logistics, financial and access hurdles, emotional experience and information needs.”
![]() | – Jennifer Parr, Principal and Head of Patient Centricity at Trinity Life Sciences |
Principal &
Head of Patient Centricity
Partner,
Real World Evidence
Partner,
Real World Evidence
Senior Partner,
Insights
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