Value and Access:
Health Economics and Outcomes Research (HEOR)
A dedicated team of subject-matter experts to build you the evidence you need.
Value and Access:
A dedicated team of subject-matter experts to build you the evidence you need.
In today’s competitive markets, the challenge is not only to articulate and quantify the value of your product but also to differentiate it to ensure a successful market access and reimbursement strategy.
Trinity’s Evidence and Outcomes solution, our Health Economics and Outcomes Research (HEOR) team, is purpose-built to strategically plan, execute, and deploy evidence to inform the product’s value strategy in the marketplace. Leveraging best-in-class, scientifically driven, publication-quality primary and secondary research methods, we help our clients demonstrate the holistic value of their assets across the product lifecycle. We proactively guide the development of publication-grade evidence to cover a broad range of communication needs, including driving disease-state awareness, increasing product awareness, identifying keys to successful adoption, and utilization. We work in partnership with our client partners to identify and overcome potential roadblocks, to strategically plan for market access challenges, and to create evidence to support their strategic pricing goals.
Trinity offers a complete suite of HEOR services, from strategy development (think: Evidence Generation Planning, Analog Assessments, KOL/HCP/Patient Engagement and Payer/HTA Strategy) to specific tactics (think: field tool development and deployment, HECON calculators and models), and all the evidence generation techniques (think: physician/patient surveys, RWE/Claims analyses). We apply a strategic lens, often incorporating multiple methodologies and cutting-edge services such as Discrete Choice Exercises (DCEs) to help our clients differentiate the value of their product vs. the competition. We work with our customers across all phases of a product’s lifecycle, from early clinical development all the way to launch and post-launch.
Below we describe just a couple of our Pillar Projects:
White Papers
Dawn of a New Era: Evolving Needs, Solutions and Technology in U.S. HEOR
The U.S. health economics and outcomes research (HEOR) field has seen many changes over the last decade, including significant growth driven by payers, regulators and clinicians who are increasingly looking to Real-World Evidence (RWE) as a valuable source for patient-level data. To understand the implications of this growth, the Trinity Life Sciences Evidence Strategy team […]
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Webinars
How to Develop Strong Evidence to Enable Optimal Access Recording
Communicating a compelling value story to clinicians and payers is key to launching a product successfully and optimizing value throughout the product lifecycle. But how exactly does one generate evidence that will educate stakeholders on the disease state, shape the future market and support your value narrative? What are the ‘nuts and bolts’ of designing […]
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Webinars
Trinity Attends AMCP NEXUS
Join Trinity at AMCP NEXUS where we will share our integrated, evidence-based approach that helps clients make important decisions at the brand, business, and corporate levels including: corporate growth strategy: buy, build, or partner; business-unit and therapeutic-area assessments; identification of new business opportunities; resource allocation and investment decision support; In-depth market and competitive intelligence; development […]
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Partner,
Evidence Strategy
Managing Director,
Evidence Strategy
Managing Director,
Evidence Strategy
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.