Brand Health 2022: A Strategic, Data-Driven Approach to Brand Assessment

Available On Demand

December 1st, 2021 | 1:00 pm EST

In today’s highly competitive market, innovation and creativity are critical to create a strong Brand Strategy that supports meaningful differentiation.  A key challenge for life sciences companies in 2022 will be to identify the clearest strategies to address brand performance and assessing brand health for their unique context. Whether your brand is on-market already or is preparing for launch, leveraging a nuanced, evidence-based view of performance drivers – from prescriber adoption, to payer acceptance, to patient persistence – is essential to making the best decisions. Come join RWE and Brand Strategy experts from Trinity as they lead a lively discussion around the breadth and depth needed to construct an enlightening and actionable brand health assessment.

Key Webinar Topics:

• Sharing Trinity’s Brand Planning Optimization Process
• Calibrating the scale of an evidence-based health assessment for each unique situation and context
• Integrating Brand Health insights into brand strategy, planning, and tactics

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