Strategic Advisory
Brand Planning
Propelling brand plans towards greater commercial success with strategic thinking, expertly-led process and decision input analysis, and depth of focus
Home / Services / Strategic Advisory / Brand Planning
Trinity’s Brand Planning Optimization Process allows clients to step away from the tactical details, allowing their focus to stay on harnessing opportunity and managing challenges.
Trinity’s broad suite of offerings provide easy access to the exact data, insights, and expertise needed to drill down deeper into other areas of brand focus:
- Value and Access
- Real World Evidence
- HEOR
- Patient Centricity
- Launch Excellence
- PMR
- Competitive Intelligence
- Performance Tracking
- Marketing Communications Insights
- Customer Engagement
- Benchmarking
- And more
Trinity’s Brand Planning Optimization Process
Brand Assessment and Benchmarking
- Benchmark brand performance vs. competition
- Conduct Brand Health Assessment
Process Development
- Calibrate and organize annual brand/strategic planning processes
- Ensure balance of strategic rigor and tactical elements
Strategy Development
- Pressure test key strategies for brand success
- Encourage innovation and deep thinking
Final Brand Plan Delivery
- Deliver strategic brand plan, encompassing all strategies and tactics
- Support leadership discussions
Latest Brand Planning Intelligence
White Papers
Solving a Pervasive Challenge: Breaking Down Silos in Life Sciences
Experts at Trinity Life Sciences interact with the inner workings of pharma from many perspectives as they engage with teams across life sciences organizations. A common observation is that teams are working in silos: often unaware of what other teams are doing, sometimes pulling in different directions and frequently experiencing frustrations. Internally, siloed working can […]
Read More
Webinars
Far From Routine: Performance Tracking as a Source of Powerful Insight
Available On Demand
Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join Lara Lyeth, a Principal in Trinity’s Performance Tracking CoE, as she hosts a lively discussion […]
Watch Now
Webinars
A Practical Omnichannel Vision: From Strategy to Execution and Optimization
Available On Demand
The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market: What considerations should life sciences organizations make as they strive to advance their omnichannel capabilities? Come join Susheel Sukhtankar, Partner and Head of Commercial Analytics, as he hosts a lively discussion featuring a panel of Trinity experts, who […]
Watch Now
Meet Our Brand Planning Experts
Karthik Badri
Partner, Strategic Advisory
& Munich Office Lead
Herman Sanchez
Chief Business Officer
Monte Smith
Managing Director
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.