Home / Intelligence / Webinars / RWE + PMR: A Powerful Approach to Demand Forecasting, Segmentation and More
May 14, 2024 | 1:00 - 1:45 PM ET
Predictive insights on stakeholder behavior are crucial, whether for demand assessments, segmentation, message testing, market mapping or ATUs—and the more rooted in reality these predictions are, the more confidence in the estimates and outputs. Join Trinity Insights experts Clive Mendonca, Managing Director & Head of Quantitative Insights and Amod Athavale, Director & Head of Integrated Insights as they lead a lively discussion of the applications and benefits of using integrated insights from PMR and real-world evidence (RWE).
Key Webinar Topics
- Demand Forecasting—Achieving greater accuracy to inform brand decisions
- Segmentation—Generating better attitudinal and perceptions data to bolster predictive models and more refined targeting
- AIML-driven Insight Integration—Enhancing the impact of predictive insights by seamlessly “weaving” them into subsequent initiatives
Featuring
Clive Mendonca
Managing Director &
Head of Quantitative Insights
Amod Athavale
Director &
Head of Integrated Insights
Complete the form below to register for the live webinar.
By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.
This webinar will be hosted within the ON24 platform, which requires the usage of Javascript and Cookies. Please see ON24’s Privacy Policy for more information.
Related Intelligence
Blog
RWE + PMR = Tethering Demand Forecasts to Reality
Reliable forecast models are a cornerstone of any successful commercialization plan. The inputs that drive those forecast models are critical. From 2020 through 2022: Only 1 in 10 products had performance aligned with forecasted expectations* Nearly 60% underperformed their forecast expectations More than 30% overperformed Forecast models often rely on healthcare professional (HCP)-reported behavioral data. […]
Read More
White Papers
Tethering to Reality: Integrating HCP-level Real-World Data into Brand Share Estimation
Share estimates from demand studies in primary market research (PMR) are a critical input for any forecast—their accuracy is paramount for successful brand planning. Successful prediction is often elusive—from 2020 through 2022, only one in ten products had actual performance that aligned with forecasted expectations.* Recognizing this challenge, Trinity experts developed a method that significantly […]
Read More
Webinars
Patient Finding with AIML: Increasing Targeting Precision and Field Force Pull Through
Available On Demand
There are four key pieces to Patient Finding: All four are crucial to successfully find patients. Join Adrienne Lovink, Partner and Head of Real-World Evidence (RWE) at Trinity Life Sciences, as she hosts a lively discussion on the ins and outs of Patient Finding with Trinity panelists Steve Laux, Vice President of Commercial Insights & […]
Watch Now