Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

Home / Intelligence / Webinars / Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

June 25, 2024 | 1:00 - 1:45 PM ET

Two additional sessions will be offered:
June 26, 2024 | 16:00 – 16:45 (UTC+8:00) – Asia/Shanghai
June 26, 2024 | 15:00 – 15:45 CET – Europe/Berlin

High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle.  Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus.  Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on tips and tricks from the field with presenters Monique Marsh, Associate Director, Kristen Tierhold, Associate Principal and Sabrina Jordan, Associate Director.

Key Webinar Topics

  • What approaches can elevate idea and concept testing research to the next level?
  • How can concept testing studies achieve nuanced, durable results?
  • Where and when can behavioral science techniques drive impactful insights?
  • What is best practice in going beyond basic likes/dislikes?

Featuring


Which session would you like to register for?

Complete the form below to register for the June 25th session at 1:00 PM ET

Complete the form below to register for the June 26th session at 16:00 UTC+8 – Asia/Shanghai

Complete the form below to register for the June 26th session at 15:00 CET – Europe/Berlin

By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.

This webinar will be hosted within the ON24 platform, which requires the usage of Javascript and Cookies. Please see ON24’s Privacy Policy for more information.

Related Intelligence