Patient Finding with AIML: Increasing Targeting Precision and Field Force Pull Through

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There are four key pieces to Patient Finding:

  1. Identifying, collating and integrating the right data
  2. Defining the appropriate test population
  3. Building the right features in the model
  4. Planning and executing actions once you’ve found the patients

All four are crucial to successfully find patients. Join Adrienne Lovink, Partner and Head of Real-World Evidence (RWE) at Trinity Life Sciences, as she hosts a lively discussion on the ins and outs of Patient Finding with Trinity panelists Steve Laux, Vice President of Commercial Insights & Advanced Analytics, Nabha Subramanya, Vice President of Data Science and Sri Saikumar, Associate Principal.

Key Webinar Topics

  • Common challenges and pitfalls
  • Mitigation strategies and tips
  • Case study exploration and best practice approaches


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Gartner, Hype Cycle for Life Science Commercial Operations, 2023, Animesh Gandhi, 20 July 2023.

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