Solutions:
Trinity Launch Excellence
Partnering with clients to confidently develop, optimize and achieve commercialization readiness for a successful launch
Launch strategy, plan development and execution management vary greatly across—and even within—every life sciences company.
There is unique complexity around each asset, from the number of indications and markets to modality, site of care and countries in scope. Resources, focus and support for launch plan management vary as well—from internal org structure and dedicated PMO support to launch playbooks and dashboards.
But the key to every successful launch is a deep understanding of the strategic vision and development of the priorities, people, processes and tools to enable the execution of that vision:
Trinity Launch Excellence works with each client to confidently develop, optimize and achieve commercialization readiness, no matter where they are on the path to launch.
We directly support >50 companies annually in their launch journeys – strategy, planning and management – across dozens of therapeutic areas, from first-launch emerging biotech to the largest global pharma leaders.
Our team’s deep roots in market/product strategy and real-world expertise in facilitating cross-functional alignment, combined with our suite of benchmark-based offerings, gives clients the “outside-in” best practices and the confidence of knowing that they are doing the right thing at the right time with the right people.
Trinity helps clients effectively and efficiently prepare for successful commercialization tailored to each market and situation, whether it’s the company’s first launch, a new franchise, a new product or a new indication.
To support our clients on the launch journey, our team of hands-on senior leaders bring decades of global experience across dozens of past product launches, therapeutic areas and product modalities. We have a deep understanding of the key challenges and how, when and why to successfully overcome them.
Depending on each client’s needs, we can be a strategic thought partner, a plan architect and/or a project manager, supporting them every step of the way and ensuring that the launch raises the bar.
“When you’re launching a company and a product, you need experts that understand how to grow and scale an organization—from technology to capabilities to resources—and how to right-size your priorities and investment to fit your needs for commercialization success.”
—First Launch Biotech
“What you did for the last 5 launches will not work for the next 5—and commercialization is harder than ever. There are always new elements and challenges, from post-COVID factors to new technology and trends.”
—Launch in Big Pharma
It’s not just what you have to accomplish to prepare for commercialization, it’s the how. Trinity’s Launch Excellence COE facilitates the process of execution in addition to crafting the plan—we communicate and engage cross-functionally. We help our clients cut through the noise to identify the right priorities, avoid the pitfalls and keep their teams focused.
Smart, efficient launch planning with pharma’s first and only benchmark-based tool.
Trinity has taken a modernized approach to launch planning, execution and tracking with our proprietary Launch Accelerator technology. All aspects of the tool are designed to support the unique needs of launching biopharma products globally.
Useful for all life sciences launch engagements, including creating customized roadmaps and detailed launch plans, as well as conducting gaps/risks assessments, ongoing strategic advisory/PMO support and other launch readiness-related needs
Built on best practices and key learnings gleaned from 50+ local and global launch engagements across many therapeutic areas/client types and informed by proprietary industry benchmark data within the TGaS Advisors Launch Excellence Advisory Database (LEAD)
Enables workflow automation, customizable visualizations and streamlined cross-functional project management with a flexible, dynamic and user-friendly launch interface designed to accelerate communication, transparency, collaboration and alignment in the cloud
Facilitates the process so that teams can focus on effective and efficient execution
Flexible and tailored for each client’s situation and evolving needs
Allows for shorter project time, increased quality and accuracy in plan development and easy progress visibility at the leadership level
Eliminates version control issues
Clients can access plans directly from our easy-to-use cloud-based project management Launch Accelerator tool. Collaboration and communications are streamlined with Gantt charts, dashboards and reports generated from the Launch Accelerator, all of which can be customized and configured by Trinity launch experts or by a life sciences company’s in-house launch team.
Trinity’s Launch Excellence suite of services and tools is powered by specialized expertise, proprietary benchmarking and cutting-edge technology. The COE is deeply integrated across the breadth of Trinity’s offerings, allowing support across the launch continuum:
White Papers
Moving the Needle: Lessons from the 2023 Launch Class
The 2023 launch class exceeded Trinity Life Sciences’ expectations with only 50% underperforming their pre-launch first year forecasts while 39% overperformed, indicating an improvement from prior years (54% and 35%, respectively, for 2020–2023). This was driven by notable improvements in “Specialty and Large Market” products (36% overperformed vs. 18% average in years prior) and First Launch Companies (33% overperformed vs. 20% in years prior). The needle is moving.
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Webinars
Trinity Launch Accelerator | Lunch and Learn
Available On Demand
Join Trinity Life Sciences for a virtual lunch and learn where Krista Perry—Partner & Head of Launch Excellence, Curt Staab—Head of Client Development and Tarra Maeshima—Director of New Products & Strategy will demonstrate Trinity Launch Accelerator. Launch project management office (PMO) teams and/or dedicated project manager (PM) resources are critical to enabling Launch Excellence-and the […]
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White Papers
What Lies Ahead for New Product Launches?
Trinity Life Sciences has been tracking and analyzing the challenges of commercialization and new product launches in the Biopharma industry for years (see our 2022 white paper, Empowering the Next-Generation Launch Model). One method we have leveraged to track the challenges in commercialization is new product launch performance, comparing first calendar year actual sales with […]
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Partner &
Head of Launch Excellence
Managing Director,
Launch Excellence
Managing Director
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We look forward to helping identify solutions for you.