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Are Pharma Brands Really Transformational?

Published February 5, 2025

How can pharma brands connect digital marketing experiences to achieve truly transformational customer engagement? Brands that are leading the way demonstrate a complete grasp of fundamental digital marketing concepts and drive innovation in the ways that they engage customers. These brands maintain consistency in their message and interactions but tailor them to customer specific needs—and the innovation differentiates them in a market where many brands follow similar go-to-market strategies.   By exploring new ways of engagement in existing channels, they create…

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Briefs

2024 Annual Digital Marketing Competency Report

Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 150+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a brand digital competency ranking.  Learn what sets some brands apart from others. To download the excerpt of the report with the ranking of all 150+…

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Blog

Key Takeaways and Learnings from HLTH 2024 

Published November 12, 2024

Trinity Life Sciences recently attended the HLTH 2024 conference in Las Vegas. The conference focused on “pushing boundaries to transform the next decade of health” and united stakeholders across the entire healthcare ecosystem, including life sciences professionals, providers, payers, government, healthcare policymakers, investors and more. Trinity’s Customer Engagement team participated in workshops and discussions to hear the latest from our peers, other industry leaders and sponsors – here are our key takeaways from HTLH 2024:  Moving from Multichannel to Omnichannel …

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Webinars

Who “Owns” the Customer in Customer Engagement?

Available On Demand

In your company, is it Sales, Marketing, Analytics, Operations, Medical…? If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies remains elusive—despite significant investment and transformation. Join Trinity’s Customer Engagement experts in a lively panel discussion hosted by Nancy Phelan, Senior Vice President. We will…

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Blog

Get Ready to Orchestrate a Better Customer Experience

Published September 17, 2024

What does orchestration mean for a brand? True orchestration considers a customer’s preferences before communicating with them. Learnings from past interactions and outcomes are used to identify the most relevant action to lead to a rewarding experience for both the customer and the brand. Orchestration can be defined as all channels learning from each other to create better “surround sound” for the customer. Orchestration for a brand means that you have a thoughtfully-built decision engine that can process historical customer…

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Blog

What Does “Good” Look Like in Customer Engagement? 

Published September 5, 2024

First, what does “omnichannel” mean in life sciences? Omnichannel is a customer-centric strategy leveraging technology, data and analytics across functions to optimize cross-channel engagement. So, why is it so hard to achieve effective customer engagement impact? There are some companies that have achieved intended outcomes when deploying “Omnichannel” and embarking on a “digital transformation” – but many have found it much harder than expected.  The challenges are driven by three areas of misperception: The simplistic view that omnichannel is a…

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Webinars

PMSA & Trinity Life Sciences: Effective Customer Engagement Models in the “New Normal”

Available On Demand

Today’s “New Normal” is a constant effort to optimally reach and engage rapidly changing customers by applying novel approaches to democratizing and transforming data. Join Nancy Phelan, SVP & Head of Customer Engagement (CE) at Trinity Life Sciences for an in-depth investigation of CE models that work, including insights from a new landscape study on the drivers and obstacles to achieving success when applying an omnichannel strategy. Attendees will gain insights and data to help lead their organizations and teams…

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Case Studies

HCP-level Site Alert Predictions

Client Situation The objective was to develop an advanced machine learning algorithm to predict potential site alerts for HCPs in the target universe Trinity’s Role Besides sales rep deployment, the client used these alerts to direct their non-personal promotion like email and digital advertising. The project was done in 2 phases. Phase 1: Data coverage of claims data, EMR data and other sources for incoming site alerts to expand the existing HCP list Business rule creation to identify incoming site…

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Case Studies

Hyper-personalized HCP Recommendations

Client Situation The objective was to increase market share of target prescribers through an AI-powered Next Best Action model Trinity’s Role We were able to deploy this solution in 3 weeks. The project included: Discussions with the client team to finalize standardized business rules for brand-agnostic data and KPI definitions Master dataset development through applying business rules and automated monthly PySpark code refreshes State-of-the-art machine learning algorithms like reinforcement learning, deep neural networks with dynamic recalibration and automated hyperparameter tuning…

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Case Studies

Early Adopter Identification Engine

Client Situation In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch Trinity’s Role Developed an Early Adopter Identification Engine to predict which prescribers were likely to adopt the drug in the initial launch stage Collaborated with internal stakeholders and downstream partners for seamless execution Created a customizable dashboard for HCP profiling, targeting prioritization and sales pattern identification ­Identified…

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