Early Adopter Identification Engine

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Client Situation

In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch

Trinity’s Role

  • Developed an Early Adopter Identification Engine to predict which prescribers were likely to adopt the drug in the initial launch stage
  • Collaborated with internal stakeholders and downstream partners for seamless execution
  • Created a customizable dashboard for HCP profiling, targeting prioritization and sales pattern identification
    • ­Identified and segmented early adopters in different segments through and various
      classification factors

Project Outcomes

  • Use of the Early Adopter solution delivered double* the adoption rate compared to the control group

*Lift percentage was obtained using test control methodology implemented during the targeting process

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