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Client Situation
A midsize biopharma client wanted to create a rep-centric tool to help them understand their targets and map against current performance and gaps, identify changes in market scenario, manage schedules, prioritize targets and deliver contextual content
Trinity’s Role
Trinity developed a comprehensive field force tool to track target treatment paradigms, analyze market drivers and identify Next Best Actions (NBAs)
- Integrated tightly with rep calendars to provide triggers with insights and recommendations contextual to rep schedules
- Leveraged multiple data sources—including HCP response metrics, sales, claims, rep activity data, affiliations and CRM (Veeva)—across functions to build an AIML-based NBA recommendation system
Project Outcomes
80% adoption within 2 weeks of launch
Reps are now able to:
- Assess physician performance and market drivers intuitively
- Capture key information on the fly with integrated note taking functionality
- View seamless insights at scale across formulary wins, market performance, co-pay card usage, etc.
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