Strategic Advisory:

Patient Centricity

Listening to the Voice of the Patient all the way from R&D through launch and beyond.

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For Trinity, Patient Centricity means integrating the Voice of the Patient across the entire product lifecycle to keep patients’ wants and needs at the center.

There are several forces converging on life sciences companies that make it even more critical to listen to the patient voice in today’s environment:

  • Patient desire to participate in their healthcare as a consumer
  • Personalized therapies/therapies in small orphan markets where every single patient is important to the bottom line
  • Regulators’ focus on patient outcomes as a criterion for approval

Success in this environment requires that biopharma companies adopt a patient-centric approach.

Patient Centricity Brochure cover

Patient Centricity Brochure

“Developing strategies that put patients first has remained at the forefront for our clients. We unlock exponential value with a holistic approach to Patient Journey – our methodology allows for a multidimensional view of clinical patient flow, physical logistics, financial and access hurdles, emotional experience and information needs.”

Jenn Parr Headshot

Jennifer Parr, Partner and Head of Patient Centricity at Trinity Life Sciences

Patient-Centric Approach

R&D

R&D

  • Deeply understanding unmet clinical need via outcomes data and direct patient research, including the development of targeted therapies

Clinical Development

Clinical Development

  • Engaging with patients to vet and refine clinical trial protocols to ensure they are friendly to participants, so patients can comply with all requirements
  • Designing meaningful endpoints that accurately reflect patients’ quality of life and burden
  • Providing inclusive, equitable access to trials for all patients
  • Adequately supporting trial participants in the form of travel subsidies and other lifestyle-based needs (childcare, meals, etc.)

Peri-Launch

Peri-Launch

  • Creating meaningful patient-facing communications that accurately reflect the patient experience and use the patients’ lexicon
  • Driving appropriate physician education and market development that leads to the right patients being prescribed the right therapy at the right time
  • Developing Patient Services, accessible and tailored to the patient population and providing wrap-around services that meet the specific needs of patients (case management, travel support, native-language materials, etc.)

In-line Brands

In-line Brands

  • Continually adjusting and refining the patient experience on therapy through the development and tracking of appropriate, patient-focused KPIs that reflect true patient satisfaction

Patient Journey from Trinity

  • Multi-Modal Approach

    A deep understanding of the Patient Journey as the cornerstone of a patient-centric approach allows Trinity to draw on comprehensive patient insights while supporting clients’ complex, evolving business needs, including:

    • identifying and assessing opportunities and/or leverage points
    • informing launch strategy
    • driving downstream insights gathering

    Trinity’s approach to developing the patient journey is robust and multi-dimensional, leveraging sophisticated primary market research (PMR) techniques for deep insights as well as Real World Evidence (RWE) analysis for an unbiased view of actual behavior. Outputs, such as RWE-enabled patient flow, feed directly into strategy.

    When developing the patient journey, we consider the holistic patient experience from multiple angles, including clinical, emotional, logistical and the ability to access the therapy. The insights Trinity provides inform the development of appropriate patient services, patient messaging and direct-to-consumer (DTC) campaigns, appropriate/meaningful endpoints, patient lexicon, patient engagement initiatives and more.

    Trinity recognizes the challenge involved in properly socializing the patient journey within a life sciences company. Massive amounts of data and inputs can overwhelm. Trinity’s Patient Centricity Center of Excellence specializes in making deliverables accessible, user-friendly and structured in a way that can be evolved over time as additional information is added through successive research studies.

    Trinity’s Patient Journey engagements are in a diverse set of therapeutic areas including oncology, immunology, cardiovascular and metabolic, infectious diseases and rare, underdiagnosed orphan conditions.

  • Patient Centricity Offerings
    • Patient-centric commercial strategy development
    • Patient advocacy landscape and strategy
    • Proprietary patient panel development and advisory boards
    • Multimodal integrated patient journey
    • Evaluation of the burden of illness for a particular disease area
    • Patient segmentation research
    • Patient communication strategy (concept and message testing)
    • Patient Experience Design
    • DEI/Health Equity

Latest Patient Centricity Intelligence

Briefs

Calibrating a Patient-centric Approach in Rare Disease: Four Pillars to Focus Resource Allocation

Rare diseases present unique challenges to companies looking to commercialize treatments. Although there is vast potential in rare disease, each space is different and unique. Companies must effectively address challenges around identifying and treating patients—as well as providing long-term support. It is critical that companies understand the nuances in each disease. Keeping a patient-first mentality, […]

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Webinars

Developing Innovative, Patient-centric Services Using the Holistic Patient Journey

Available On Demand

Ensuring that Patient Support Services (PSS) are inspired by the patient and accurately reflect their key areas of need is an important facet of a patient-centric approach. Come join Jennifer Parr, Partner and Head of Patient Services & Patient Centricity at Trinity and Clare Gora, Vice President & Head of Analytics Client Development at Trinity […]

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Webinars

Building a Scalable Commercialization Feedback Loop: It All Begins With Patient Journey

Available On Demand

Healthcare data is complex, voluminous and ever-changing. It can tell you how to attract patients, inform how you look at physicians and signal when the best window is to target them. It can serve many purposes, several concurrently, across life sciences commercialization. Consequently, a new frontier has emerged: one where leading life sciences companies have […]

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Briefs

More than a Science: The Art of Interviewing Patients for Qualitative Medical Research

As researchers and clients, we deem the insights of Health Care Professionals (HCP) as being crucial to the development of life saving, game-changing therapies. We require highly skilled, disease-conversant moderators who can match medical terms and treatment protocols with the best of them. Patient Insights work is vital when it comes to moving the needle […]

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Briefs

Patient Centricity: Optimizing Integration throughout the Lifecycle

While the vision and goal of patient centricity are clear, today’s leading life science companies are grappling with the complexities of execution: How to take the “idea” of patient centricity and translate it into strategy and tactics – and how to measure results. Read our new advisory brief to learn more about our model and […]

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Briefs

Patient Journey: A New Approach To Meet The Demands Of Patient Centricity

Patient Journey is a mainstay of pre-launch commercial insights generation, traditionally sitting beside demand estimation, segmentation and other key inputs to commercial decision-making and launch preparation. Historically, Patient Journey has been used to identify leverage points and opportunities to increase market share for the new product. It has been generated through primary market research (largely […]

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Meet Our Patient Centricity Experts

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