Home / Intelligence / Webinars / The Next-Generation Commercial Model: Questions You Should Be Asking
Now Available On Demand:
Whether you are an emerging, mid-tier or large-tier company preparing for launch, now is the time to challenge conventional thinking.
We have all seen the dramatic shifts in scientific innovation in the life sciences industry that have been further accelerated by the COVID-19 pandemic. Despite these shifts, Trinity Life Sciences found that the commercial models employed by companies that launched new products recently were still largely based on traditional sales and marketing approaches.
In reaction to these findings, our experts published a paper that explored ways in which industry players could elevate and evolve their commercialization approaches to keep pace with the accelerated growth in innovation. In this webinar, the Trinity team will review key findings in the paper and share lessons learned and actionable strategies after discussing it with dozens of our clients.
Whether your company is emerging or mid-to-large in size, insights from this webinar will surprise you.
Click here to read our white paper entitled ‘Empowering the Next-Generation Launch Model’ (June 2022)
Featuring
Krista Perry
Partner &
Head of Launch Excellence
Susheel Sukhtankar
Partner &
Head of Commercial Analytics
Curt Staab
Senior Vice President, Emerging Life Sciences Network
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By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.