Empowering the Next-Generation Launch Model

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The pharma industry has seen dramatic shifts in scientific innovation over the last decade with a trend toward orphan markets, personalized medicine, higher priced products and new modalities including cell and gene therapies, oligonucleotides and others. COVID served to further accelerate scientific innovation, driving a near record-breaking number of FDA approvals, astronomical venture capital funding and remarkably rapid development and rollout of ground-breaking products (including anti-virals, novel antibodies and mRNA vaccines). However, as Trinity Life Sciences discussed one year ago, the commercial models employed by companies that launched new products during 2020 and 2021 were largely based on traditional sales and marketing approaches, despite the massive shifts in the pharmaceutical industry and the healthcare environment at large. We explore in this paper how industry players can elevate and evolve their commercialization approaches to better match the flourishing scientific innovation and enable those scientific breakthroughs to be accessed by the right patients at the right time.

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By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.