Analytics
Customer Engagement
Tech-enabled insights, analytics and operations to establish and optimize promotional impact
Sales, Marketing and Commercial Operations leaders are often challenged by the strategy and tactics that make a customer engagement real.
These initiatives are complex, inherently technical and impact departments across the organization.
Alignment and cross-functional collaboration at scale is needed—and so is a focus on foundational efficiencies and change management coupled with strong governance. The knowhow that comes from knowledge and experience is essential.
Who are you trying to reach and what do you know about them?
What are the optimal channels to reach my customers?
What is the optimal content to deliver to my customers?
(This isn’t just about brand messaging; think long- vs. short-form, cost/affordability vs. clinical data.)
What is the “right” frequency and sequence of content/channels to achieve the desired customer engagement impact?
Simply put, the future of CRM in pharma is bringing impactful change on an unplanned timeframe.
Created by Trinity and TGaS, the Executive CRM Roundtable is a unique, unbiased forum designed for commercial executives in life sciences. Members receive:
This invitation-only forum ensures a focused, confidential environment to discuss the complexity, impacts and solutions in an uncertain future.
Join us to elevate your CRM strategy with the best in the industry.
A customer-centric strategy leveraging technology, data and analytics across functions to optimize cross-channel engagement.
Trinity Customer Engagement provides a one-stop shop for commercial teams—a suite of flexible, transparent, scalable solutions:
Strategy & Structure
Execution
Measurement & Optimization
Trinity’s experts are thought partners to clients, offering a high-touch service model and a network of expertise across therapeutic areas, lifecycle and geographies.
Trinity’s Customer Engagement offering delivers tools and support to advance commercial teams to the next level.
Customer Engagement offerings are connected and integrated:
Commercial data management tools
Technology solutions with advanced analytics and AIML methods
Business Intelligence tools and pre‑built dashboards
A variety of support models leveraging expertise from life science commercialization experts, data scientists and technologists
Technologies that can be leveraged as self-service tools or fully managed by experts from Trinity
Blog
Are Pharma Brands Really Transformational?
How can pharma brands connect digital marketing experiences to achieve truly transformational customer engagement? Brands that are leading the way demonstrate a complete grasp of fundamental digital marketing concepts and drive innovation in the ways that they engage customers. These brands maintain consistency in their message and interactions but tailor them to customer specific needs—and […]
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Webinars
A Massive Change Ahead in CRM: Predictions and Implications for Pharma
Available On Demand
Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA? The status quo is not an option. Life science companies are being forced to evaluate the implications on their customer strategy and operations as the CRM […]
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Webinars
Who “Owns” the Customer in Customer Engagement?
Available On Demand
In your company, is it Sales, Marketing, Analytics, Operations, Medical…? If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies […]
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Senior Vice President & Head of
Customer Engagement
Partner,
Customer Engagement Strategy
Vice President,
Omnichannel Marketing
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.