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Disruptive Factors Shape RA Landscape

Trinity experts were featured in Pharmaceutical Commerce Magazine In this article written by Suzanne Shelley entitled “Disruptive Factors Shape RA Landscape” for Pharmaceutical Commerce Magazine, Akshay Mehta, Principal, Strategic Advisory, Trinity Life Sciences, and Mary Lynn Kelley, Vice President, Patient Support Services, TGaS Advisors (a division of Trinity Life Sciences), comment on the new technologies and biosimilar entrants that are adding complexity to the rheumatoid arthritis landscape, and share their perspectives on what life science executives should consider in their…

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Industry Publications

Google’s Cookie Ban Delay Prompts Sighs of Relief, but Pharma Advertisers Shouldn’t Get Complacent

Third-party tracking cookies aren’t as important to pharma as they are to consumer marketers. Automakers, for instance, can follow online car shoppers, putting targeted digital ads in buyers’ paths as they move across the internet hoping for a sale. However, privacy policies on most sites nix drugmakers use of third-party cookies to serve ads to people looking for diabetes or cancer information. Still, tracking data does matter in pharma—especially when it comes to measurement and analytics. The good news for pharma…

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