Home / Intelligence / Webinars / Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”
Available On Demand
High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle. Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus. Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on tips and tricks from the field with presenters Monique Marsh, Associate Director, Kristen Tierhold, Associate Principal and Sabrina Jordan, Associate Director.
Key Webinar Topics
- What approaches can elevate idea and concept testing research to the next level?
- How can concept testing studies achieve nuanced, durable results?
- Where and when can behavioral science techniques drive impactful insights?
- What is best practice in going beyond basic likes/dislikes?
Featuring
Lisa Bailey
Managing Director,
Qualitative Services
Monique Marsh
Associate Director &
Co-Head of Trinity Marketing Communications Insights
Kristen Tierhold
Principal & Co-Head of
Trinity Marketing Communications COE
Sabrina Jordan
Associate Director
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