AI Innovations in Life Sciences
Home / Intelligence / Webinars / AI-Powered HCP Call Planning: A Case Study in Business Transformation
July 23, 2025 | 12:00 - 12:45 PM ET
Field sales teams are a vital link between life sciences companies and healthcare professionals (HCPs), with effective call planning critical for success. As companies embrace new technologies to enhance their selling processes, they often face challenges such as resistance to change, training needs and integrating systems with existing workflows.
Join our panel discussion with Bausch Health to learn how organizations are overcoming these hurdles and using AI and machine learning to transform HCP call planning. Through a real-world case study, you will gain insights into designing and integrating an AIML solution, securing stakeholder buy-in, achieving measurable results, and key lessons learned along the way.
Whether you’re just beginning your journey or seeking to optimize your approach, gain practical advice to drive success in your organization.
Key Webinar Topics
- Best practices for integrating AI into the call planning process
- Practical strategies for overcoming adoption challenges and driving field effectiveness
- How the new approach differs from traditional or rule-based call planning methods
- The importance of cross-functional collaboration and stakeholder buy-in
- Measurable outcomes from a recent case study, delivering consistent business impact for over two years
Featuring
Nancy R. Phelan
Senior Vice President & Head of
Customer Engagement
Trinity
Nabha Subramanya
Vice President,
Data Science
Trinity
Harmeet Singh
Executive Director,
Commercial Data Science and Analytics
Bausch Health
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