Strategic Advisory:
Trinity Brand & Marketing Strategy
Propelling brands towards greater commercial success with strategic thinking, process expertise, actionable insights and depth of focus
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Brand and marketing leaders in life sciences juggle a variety of challenges:
“Heat loss” between insights and strategy
Failure to plan for key competitive and market events
Lack of capacity to push thought across workstreams
Lack of cross-functional/cross-regional strategic alignment
Difficulty pulling strategy through to meaningful execution
“Check-the-box” approach to strategy co-creation that lacks creativity
Solving a brand’s biggest challenges takes a depth of focus, a firm grasp on the nuances of the market it sits in and the flexibility to work with anything the brand touches—a unique set of capabilities Trinity’s Brand & Marketing Excellence COE provides to clients.
How does the Trinity approach differ?
- Pattern Recognition: We avoid “heat loss” by pulling forward learnings from past and concurrent workstreams
- Proactivity: We’re experts at identifying early signs of potential challenges and proposing solutions to mitigate against them
- Storytelling: We’re well-versed in customizing the narrative to socialize strategies across diverse audiences, from cross-functional team members to leadership
- Capacity Expansion: Our deep subject matter and project expertise creates capacity for brand leads to digest insights and ideate on strategy without the workstream burden
The most successful brands meaningfully differentiate themselves among the competition with innovative, data-driven and cohesive strategy.
Trinity supports activities across a brand’s lifespan – from pre-launch brand planning to late-stage tactical planning – pushing the thinking beyond the obvious at every step:
- Early brand planning and pre-launch milestones
- Launch readiness review, go-to-market (GTM) strategy
- Annual brand planning, commercial performance and operational activities
- Late lifecycle brands and LOE strategy development
Trinity acts as an extension of client teams, bridging insights and strategy to establish superior strategic foundations – and breathing new life into stale processes.
Marketing Strategy Expertise
We are marketing strategists first. We ensure cross-functional strategy and execution are in-line with hundreds of leading examples we’ve built and observed.
Agile Thought Partnership
An adaptable approach empowers our experts to partner with clients on leading strategies amid shifting market dynamics.
Expansive Internal Expert Network
Trinity’s internal network of 1000+ experts across regions and functions provides clients with the right insights and expertise to meet their brand’s needs.
Trinity’s Brand & Marketing Excellence offerings include:
- Brand Strategy Development
- Global Strategic Alignment
- Functional/Tactical Planning
- Strategic Issue Deep Dives
- Brand Health Audits
- Brand Health Assessment
- Agile Brand Management
- And more
Trinity’s broad suite of offerings provide easy access to the exact data, insights and expertise needed to drill down deeper into other areas of brand focus:
Latest Brand & Marketing Strategy Intelligence
White Papers
Solving a Pervasive Challenge: Breaking Down Silos in Life Sciences
Experts at Trinity Life Sciences interact with the inner workings of pharma from many perspectives as they engage with teams across life sciences organizations. A common observation is that teams are working in silos: often unaware of what other teams are doing, sometimes pulling in different directions and frequently experiencing frustrations. Internally, siloed working can […]
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Webinars
A Practical Omnichannel Vision: From Strategy to Execution and Optimization
Available On Demand
The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market: What considerations should life sciences organizations make as they strive to advance their omnichannel capabilities? Come join Susheel Sukhtankar, Partner and Head of Commercial Analytics, as he hosts a lively discussion featuring a panel of Trinity experts, who […]
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Webinars
Far From Routine: Performance Tracking as a Source of Powerful Insight
Available On Demand
Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join Lara Lyeth, a Principal in Trinity’s Performance Tracking CoE, as she hosts a lively discussion […]
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Meet Our Brand & Marketing Strategy Experts
Karthik Badri
Partner, Strategic Advisory
& Munich Office Lead
Monte Smith
Managing Director
Eric Sholk
Senior Partner &
Head of Strategic Advisory
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.