Waltham, MA, March 21, 2023 – Trinity Life Sciences, a leader in global life sciences commercialization solutions, has launched the TGaS Advisors’ Agency Optimization Benchmark. The new benchmark helps life sciences companies understand how their utilization of agencies compares to industry peers.
Drawing upon proprietary data collected from the TGaS Member Network, the Agency Optimization Benchmark provides a detailed comparative assessment for brand teams and commercial operations leaders in areas such as:
- Agency investment
- Number of agencies utilized
- Agency headcount allocated to brands
- Brand lifecycle influence on agency utilization
- Breakdown of agency utilization by capabilities
- Rate card averages and year-over-year rate increases
“In the past, life sciences companies have been forced to rely solely on internal data, or no data at all, when making critical agency investment and resourcing decisions, said Jerry Luciano, Vice President of Omnichannel Marketing at TGaS Advisors, a division of Trinity Life Sciences. “Brand teams and commercial operations leaders can use the Agency Optimization Benchmark to get peer-based perspectives that will allow them to drive greater efficiency with new or longstanding agency partners.”
“Companies need to ensure their agency resources are focused on the right things,” said Chris Weleski, Vice President of Marketing Operations and Medical/Regulatory/Legal at TGaS Advisors, a division of Trinity Life Sciences. “Agency budgets may be disproportionately allocated to account and project management instead of creative and strategy. The Agency Optimization Benchmark gives companies the data and insights they need to reallocate resources and spend appropriately to optimize investment for their organizations.”
About Trinity Life Sciences
Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for the life sciences. With over 25 years of experience, Trinity is committed to revolutionizing the commercial model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity’s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit trinitylifesciences.com.
Trinity Life Sciences
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