Waltham, MA, December 13, 2023 – Trinity Life Sciences, a leader in global life sciences commercialization solutions, has made available its TGaS Advisors’ brief “What You Need To Know Now To Be Prepared for 2024” based on highlights presented at the TGaS Advisors’ 2023 Fall Client Summit. The TGaS 2023 Fall Client Summit included 16 function-specific sessions in the areas of commercial operations, market access and medical affairs. The sessions were held virtually in October and November with over 500…
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Waltham, MA, November 29, 2023 – Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 160+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a brand digital competency ranking.
Brands that topped the 2023 Digital Marketing Competency Report’s list include:
Pfizer’s Nurtec
Idorsia’s Quviviq…
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New Advisory Brief Discusses Four Pillars to Focus Resource Allocation, Improve Patient Care and Provide Differentiated Patient Partnership
Waltham, MA, November 20, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, maps out investment strategies and tactics to calibrate a patient-centric approach in rare disease in its new advisory brief. The brief outlines four pillars that focus resource allocation, improve patient care and provide differentiated patient partnership. Within the nuances of each disease, companies must effectively…
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Rajeev Rangachari Plans to Bolster a Culture of Innovation
Waltham, MA, October 23, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, today announced the appointment of Rajeev Rangachari to serve as the Company’s first-ever Chief Technology Officer (CTO). Mr. Rangachari brings significant experience in building flexible, scalable solutions for life sciences organizations to Trinity.
As CTO, Mr. Rangachari will infuse technology into every aspect of Trinity’s offerings and workflow, accelerating business processes with technology assets.…
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New White Paper Maps Out Method that Significantly Improves Prediction of Future Prescribing Behavior in Demand Studies
Waltham, MA, October 11, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, introduces the first method that incorporates Healthcare Professionals (HCP)-specific real-world behaviors to improve share calibration for forecasting. The method, called “tethering,” uses real-world prescribing behaviors to calibrate share estimates from primary market research (PMR) by connecting them to the current market scenario. This real-world calibration at…
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Waltham, MA, October 9, 2023 – Trinity Life Sciences, a leader in global life sciences commercialization solutions, has made available its TGaS Advisors’ white paper “The Globalization Marathon: Is Pharma Commercial Operations Moving to a Full Global Operating Model?” The white paper is based on primary research conducted by TGaS with a subset of its ~100 member companies’ Commercial Operations leaders representing large, mid-size and emerging pharmaceutical companies operating in global markets.
The research found that most organizations are not…
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New White Paper Analyzes Launches Since the Start of the COVID Pandemic to Profile Key Strategies that Improve Commercialization Success
Waltham, MA, October 2, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, announces the availability of Trinity Launch Accelerator 2.0 to provide smart, efficient launch planning with customized, tech-enabled support. Built and powered by Trinity’s Launch Center of Excellence (COE), Launch Accelerator 2.0 is an easy-to-use cloud-based project management tool that leverages recent “real world”…
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Waltham, MA, September 20, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, has announced its Board of Advisors, a group of independent, expert advisors that will help advance Trinity’s mission.
The Board of Advisors includes:
Susan DenmanMs. Denman is formerly with Johnson & Johnson where she held senior management roles including WW Vice President of Transfusion Medicine, WW VP of Innovation for Ortho Clinical Diagnostics, WW VP for the $2.4B Johnson’s Baby business, WW VP of…
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Waltham, MA, August 23, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, was identified as a Sample Vendor in four sections within the July 2023 Gartner Hype Cycle for Life Sciences Commercial Operations report. The sections where Trinity was named are:
AI (Artificial Intelligence) in Commercial Operations
Advanced Decision Support for Sales
Personalization Engines in LS (Life Science)
D&A (Data & Analytics) Platforms in Commercial LS
As Gartner explains: “Life science organizations strive to balance…
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Waltham, MA, August 16, 2023 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, announces the creation of the Trinity Healthcheck suite to identify areas of opportunity and provide comprehensive, actionable recommendations for enhancing overall readiness and performance. The assessments objectively evaluate the current state of a life sciences company’s operations, including strategy, processes, technology and talent. The suite includes three types of assessments with the following areas of focus and recommendation:
Artificial Intelligence & Machine Learning…
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