White Papers
Share estimates from demand studies in primary market research (PMR) are a critical input for any forecast—their accuracy is paramount for successful brand planning.
Successful prediction is often elusive—from 2020 through 2022, only one in ten products had actual performance that aligned with forecasted expectations.*
Recognizing this challenge, Trinity experts developed a method that significantly improves prediction of future prescribing behavior in demand studies.
The Challenge
It is often difficult for Healthcare Professionals (HCPs) to offer precise share estimates when…
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Most of today’s newest methods rely on large amounts of disparate and multi-sourced data.
Data integration is the next innovation:
Speeding the ingestion of valuable data sets
Quality checking and cataloging data for downstream business applications
Supporting data-driven decisions and business data needs quickly
Trinity Terra is a foundational data management tool, built for life sciences companies to enable rapid, intuitive data transformation. Hundreds of data extractors for commonly used data sources and easy data stitching allow users to…
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How can companies maximize their potential when launching a gene therapy product?
Gene therapy commercialization is in its infancy. Limited commercial precedent creates significant difficulty in modeling gene therapy revenue and uptake. The single administration nature of the products also presents a unique challenge for companies as the eligible patient population decreases over time.
In this webinar, Trinity Life Sciences’ cell and gene therapy experts evaluate the factors that are unique to forecasting gene therapy markets and share what companies…
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Webinars
Available On Demand
Siloed approaches and communication problems are common hurdles that leaders focused on Incentive Compensation (IC) in life sciences face. Complex and proliferating data streams are another. Join Susheel Sukhtankar, Partner & Head of Commercial Analytics, as he hosts panelists Cheryl Crawford, SVP of Data Management & Commercial Operations, Jim Castello, VP of Field Operations & Incentive Compensation and Ed Bach, Principal.
Key Webinar Topics
Communicating seamlessly—alignment between leadership, home office and field teams
Leveraging appropriate data—identification, evaluation and integration
Proactive…
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White Papers
Trinity Life Sciences has been tracking and analyzing the challenges of commercialization and new product launches in the Biopharma industry for years (see our 2022 white paper, Empowering the Next-Generation Launch Model). One method we have leveraged to track the challenges in commercialization is new product launch performance, comparing first calendar year actual sales with consensus Wall Street analyst forecast estimates at time of launch for novel product (New Molecular Entities) launches within the U.S.
In this white paper, we…
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There are four key pieces to Patient Finding:
Identifying, collating and integrating the right data
Defining the appropriate test population
Building the right features in the model
Planning and executing actions once you’ve found the patients
All four are crucial to successfully find patients. Join Adrienne Lovink, Partner and Head of Real-World Evidence (RWE) at Trinity Life Sciences, as she hosts a lively discussion on the ins and outs of Patient Finding with Trinity panelists Steve Laux, Vice President of…
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White Papers
In the pharmaceutical industry, there has been ongoing discussion whether the Commercial Operations departments should become a globalized function. Over the past decade as companies have become more global in commercializing their products, organizations have been investigating the effectiveness of the Commercial Operations ecosystem.
For 20 years, TGaS Advisors, a Division of Trinity Life Sciences, has been working with U.S. Commercial Operations leaders in the pharmaceutical industry, providing benchmarks and insights across 9 capability areas/departments and over 50 unique functions.…
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Webinars
Available On Demand
Join Trinity Life Sciences for a virtual lunch and learn where Ally Calderone, Executive Director of Analytics Client Development, Nabha Subramanya, VP of Data Science and Anushank Anand, Director of Analytics will demonstrate Trinity MMx Studio.
Trinity MMx Studio is a unique offering that integrates industry benchmarking from TGaS Advisors to provide Marketing Mix modeling with context to life sciences organizations.
Leverage benchmarking insights to calibrate cost and allocation, identify areas of excellence, capture opportunities for improvement and pinpoint white…
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Blog
Published August 7, 2023
The organizational changes and coordination needed to successfully pull off omnichannel customer engagement can be overwhelming.
For a change of pace, we challenged the Trinity Analytics team to come up with simple, powerful tips that can vastly impact the success and pace of promotional omnichannel initiatives across three core focus areas.
Strategy & Structure
People
It is crucial to adapt team structures and governance standards that facilitate communication and collaboration across teams to ensure alignment between stakeholders in Marketing, Brand,…
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White Papers
Navigating the MarTech Jungle: An Analysis of The Technology Powering 160+ Pharma Brands.
In today’s hyperconnected digital landscape, the marketing technology (MarTech) space has exploded into a complex ecosystem of over 10,000 potential vendors and services. The sheer volume of available options presents opportunities for pharmaceutical brands to optimize their performance and gain a competitive advantage.
In this white paper, TGaS has meticulously reviewed the technology powering 160+ patient websites to understand which tools are leading in their respective categories…
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