Intelligence

Home / Intelligence

Type
  • All
  • Briefs
  • Industry Publications
  • Scientific Publications
  • Webinars
  • Whitepaper
Search

PM360: Key Questions About Social Media in 2019

Read in PM360. Sue Lipinski, TGaS® Advisors, a division of Trinity At an individual brand level, it’s highly unlikely that social media platform activity will decrease based upon the social media scandals from 2018. Most of the marketing efforts that TGaS benchmarks are showing that brands leverage these platforms intelligently and with great consideration. Now, if their key driver analysis (KDA) or ROI analysis indicates little to no value from social media, then you will see a decrease. However, at…

Read Now

Sign up for the latest intelligence

By signing up, you are agreeing to our Privacy Policy.