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Webinars

Omnichannel Orchestration After Patient Finding: Once You’ve Found The Patients, What Do You Do?

March 7, 2024 | 1:00 - 1:45 PM ET

Join Susheel Sukhtankar as he hosts a dynamic discussion on the nuances of omnichannel orchestration with panelists Jerry Luciano and Anushank Anand.

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Briefs

Calibrating a Patient-centric Approach in Rare Disease: Four Pillars to Focus Resource Allocation

Rare diseases present unique challenges to companies looking to commercialize treatments. Although there is vast potential in rare disease, each space is different and unique. Companies must effectively address challenges around identifying and treating patients—as well as providing long-term support. It is critical that companies understand the nuances in each disease. Keeping a patient-first mentality, advancing patients’ needs and providing excellent support services are mission-critical for life sciences companies touching rare disease. However, lack of disease awareness and unclear referral…

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Blog

Intellus Worldwide Institute 2023: Key Topics and Themes

Published October 12, 2023

Recently Trinity Life Sciences’ team members had the opportunity to attend the Intellus Worldwide Institute in Boston. The institute featured interactive discussions about topics impacting health insights and analytics, including the evolving payer landscape, increasing importance of patient segmentation and growing role of AI in healthcare.   Evolving Payer Research Landscape   Discussions about the payer research landscape centered on the importance of increasing the visibility of payer insights across research phases and brand verticals, especially in light of greater cost consciousness. …

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White Papers

Tethering to Reality: Integrating HCP-level Real-World Data into Brand Share Estimation

Share estimates from demand studies in primary market research (PMR) are a critical input for any forecast—their accuracy is paramount for successful brand planning. Successful prediction is often elusive—from 2020 through 2022, only one in ten products had actual performance that aligned with forecasted expectations.* Recognizing this challenge, Trinity experts developed a method that significantly improves prediction of future prescribing behavior in demand studies. The Challenge It is often difficult for Healthcare Professionals (HCPs) to offer precise share estimates when…

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Webinars

Terra Lunch and Learn

Available On Demand

Most of today’s newest methods rely on large amounts of disparate and multi-sourced data.   Data integration is the next innovation: Speeding the ingestion of valuable data sets Quality checking and cataloging data for downstream business applications Supporting data-driven decisions and business data needs quickly Trinity Terra is a foundational data management tool, built for life sciences companies to enable rapid, intuitive data transformation.  Hundreds of data extractors for commonly used data sources and easy data stitching allow users to…

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Webinars

Gene Therapy Uptake: The Elephant in the Room

Available On Demand

How can companies maximize their potential when launching a gene therapy product? Gene therapy commercialization is in its infancy. Limited commercial precedent creates significant difficulty in modeling gene therapy revenue and uptake. The single administration nature of the products also presents a unique challenge for companies as the eligible patient population decreases over time. In this webinar, Trinity Life Sciences’ cell and gene therapy experts evaluate the factors that are unique to forecasting gene therapy markets and share what companies…

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Webinars

Simplifying the Complex: Data and Operational Challenges in Incentive Compensation

Available On Demand

Siloed approaches and communication problems are common hurdles that leaders focused on Incentive Compensation (IC) in life sciences face. Complex and proliferating data streams are another. Join Susheel Sukhtankar, Partner & Head of Commercial Analytics, as he hosts panelists Cheryl Crawford, SVP of Data Management & Commercial Operations, Jim Castello, VP of Field Operations & Incentive Compensation and Ed Bach, Principal. Key Webinar Topics Communicating seamlessly—alignment between leadership, home office and field teams Leveraging appropriate data—identification, evaluation and integration Proactive…

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White Papers

What Lies Ahead for New Product Launches?

Trinity Life Sciences has been tracking and analyzing the challenges of commercialization and new product launches in the Biopharma industry for years (see our 2022 white paper, Empowering the Next-Generation Launch Model). One method we have leveraged to track the challenges in commercialization is new product launch performance, comparing first calendar year actual sales with consensus Wall Street analyst forecast estimates at time of launch for novel product (New Molecular Entities) launches within the U.S. In this white paper, we…

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Webinars

Patient Finding with AIML: Increasing Targeting Precision and Field Force Pull Through

Available On Demand

There are four key pieces to Patient Finding: Identifying, collating and integrating the right data Defining the appropriate test population Building the right features in the model Planning and executing actions once you’ve found the patients All four are crucial to successfully find patients. Join Adrienne Lovink, Partner and Head of Real-World Evidence (RWE) at Trinity Life Sciences, as she hosts a lively discussion on the ins and outs of Patient Finding with Trinity panelists Steve Laux, Vice President of…

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White Papers

The Globalization Marathon: Is Pharma Commercial Operations Moving to a Full Global Operating Model?

In the pharmaceutical industry, there has been ongoing discussion whether the Commercial Operations departments should become a globalized function. Over the past decade as companies have become more global in commercializing their products, organizations have been investigating the effectiveness of the Commercial Operations ecosystem. For 20 years, TGaS Advisors, a Division of Trinity Life Sciences, has been working with U.S. Commercial Operations leaders in the pharmaceutical industry, providing benchmarks and insights across 9 capability areas/departments and over 50 unique functions.…

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Webinars

Trinity MMx Studio  |  Lunch and Learn

Available On Demand

Join Trinity Life Sciences for a virtual lunch and learn where Ally Calderone, Executive Director of Analytics Client Development, Nabha Subramanya, VP of Data Science and Anushank Anand, Director of Analytics will demonstrate Trinity MMx Studio. Trinity MMx Studio is a unique offering that integrates industry benchmarking from TGaS Advisors to provide Marketing Mix modeling with context to life sciences organizations. Leverage benchmarking insights to calibrate cost and allocation, identify areas of excellence, capture opportunities for improvement and pinpoint white…

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