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Webinars

Simplifying the Complex: Data and Operational Challenges in Incentive Compensation

Available On Demand

Siloed approaches and communication problems are common hurdles that leaders focused on Incentive Compensation (IC) in life sciences face. Complex and proliferating data streams are another. Join Susheel Sukhtankar, Partner & Head of Commercial Analytics, as he hosts panelists Cheryl Crawford, SVP of Data Management & Commercial Operations, Jim Castello, VP of Field Operations & Incentive Compensation and Ed Bach, Principal. Key Webinar Topics Communicating seamlessly—alignment between leadership, home office and field teams Leveraging appropriate data—identification, evaluation and integration Proactive…

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White Papers

What Lies Ahead for New Product Launches?

Trinity Life Sciences has been tracking and analyzing the challenges of commercialization and new product launches in the Biopharma industry for years (see our 2022 white paper, Empowering the Next-Generation Launch Model). One method we have leveraged to track the challenges in commercialization is new product launch performance, comparing first calendar year actual sales with consensus Wall Street analyst forecast estimates at time of launch for novel product (New Molecular Entities) launches within the U.S. In this white paper, we…

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Webinars

Patient Finding with AIML: Increasing Targeting Precision and Field Force Pull Through

Available On Demand

There are four key pieces to Patient Finding: Identifying, collating and integrating the right data Defining the appropriate test population Building the right features in the model Planning and executing actions once you’ve found the patients All four are crucial to successfully find patients. Join Adrienne Lovink, Partner and Head of Real-World Evidence (RWE) at Trinity Life Sciences, as she hosts a lively discussion on the ins and outs of Patient Finding with Trinity panelists Steve Laux, Vice President of…

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White Papers

The Globalization Marathon: Is Pharma Commercial Operations Moving to a Full Global Operating Model?

In the pharmaceutical industry, there has been ongoing discussion whether the Commercial Operations departments should become a globalized function. Over the past decade as companies have become more global in commercializing their products, organizations have been investigating the effectiveness of the Commercial Operations ecosystem. For 20 years, TGaS Advisors, a Division of Trinity Life Sciences, has been working with U.S. Commercial Operations leaders in the pharmaceutical industry, providing benchmarks and insights across 9 capability areas/departments and over 50 unique functions.…

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Webinars

Trinity MMx Studio  |  Lunch and Learn

Available On Demand

Join Trinity Life Sciences for a virtual lunch and learn where Ally Calderone, Executive Director of Analytics Client Development, Nabha Subramanya, VP of Data Science and Anushank Anand, Director of Analytics will demonstrate Trinity MMx Studio. Trinity MMx Studio is a unique offering that integrates industry benchmarking from TGaS Advisors to provide Marketing Mix modeling with context to life sciences organizations. Leverage benchmarking insights to calibrate cost and allocation, identify areas of excellence, capture opportunities for improvement and pinpoint white…

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Blog

Navigating to Omnichannel Promotional Excellence: Seven Tips to Consider

Published August 7, 2023

The organizational changes and coordination needed to successfully pull off omnichannel customer engagement can be overwhelming. For a change of pace, we challenged the Trinity Analytics team to come up with simple, powerful tips that can vastly impact the success and pace of promotional omnichannel initiatives across three core focus areas. Strategy & Structure People It is crucial to adapt team structures and governance standards that facilitate communication and collaboration across teams to ensure alignment between stakeholders in Marketing, Brand,…

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White Papers

TGaS Annual MarTech and AdTech Landscape

Navigating the MarTech Jungle: An Analysis of The Technology Powering 160+ Pharma Brands. In today’s hyperconnected digital landscape, the marketing technology (MarTech) space has exploded into a complex ecosystem of over 10,000 potential vendors and services. The sheer volume of available options presents opportunities for pharmaceutical brands to optimize their performance and gain a competitive advantage. In this white paper, TGaS has meticulously reviewed the technology powering 160+ patient websites to understand which tools are leading in their respective categories…

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Blog

The Implementation Game: The Inflation Reduction Act Medicare Drug Price Negotiation Program Guidance 

Published July 27, 2023

Trinity’s Take Recent guidance for the Inflation Reduction Act (IRA) Medicare Drug Price Negotiation Program released by CMS retains all major provisions of the program as written in the IRA The guidance details negotiation methodology, including that CMS will not leverage any type of formulaic mechanism to determine the offered Maximum Fair Price (MFP) but rather leverage the nine negotiation factors published in the IRA as a platform for negotiation Although CMS will offer a public explanation for each final…

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Blog

AIML-Based Patient Finding—Threading the Needle in the Haystack

Published July 21, 2023

For life sciences companies focused on rare diseases, accurate patient finding is a worthy challenge—one deserving dedicated time and resource to tackling and solving. The benefit of enrolling even one new patient is large, both for the lives of patients in need and the commercial success of the therapies. Why is patient finding in rare disease such a challenge? The hallmarks of a rare disease work against traditional targeting methods: small patient population sizes, complex disease recognition, lengthy roads to…

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Blog

The Future of AI for Market Access: An ISPOR US 2023 Recap

Published July 17, 2023

This year Trinity team members at ISPOR 2023 attended several symposia and presentations on the use of Artificial Intelligence (AI) to support biopharma evidence generation. Among many industry trends, experts anticipate that AI and machine learning will increasingly be leveraged to identify optimal patient populations and expedite the path toward personalized medicine. Pioneering New Frontiers in Health Economics and Market Access: The transformative power of AI, ML and advanced data analytics This symposium focused on the role of innovative technologies…

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