Behavioral Science & Concept Testing

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Webinar

Behavioral Science & Concept Testing Research: Getting Deeper Responses than “I Hate the Color Blue”

Available On Demand

High-impact, optimized marketing communication materials are vital, no matter where a brand is in the product lifecycle. Taking tactical research in general—and concept or message testing in particular—to the next level becomes a key focus. Join Lisa Bailey, a Managing Director in Trinity Life Sciences’ Insights Practice, as she hosts a wide-ranging discussion on tips and tricks from the field with presenters Monique Marsh, Associate Director, Kristen Tierhold, Associate Principal and Sabrina Jordan, Associate Director.

Key Webinar Topics

What approaches can elevate idea and concept testing research to the next level?
How can concept testing studies achieve nuanced, durable results?
Where and when can behavioral science techniques drive impactful insights?
What is best practice in going beyond basic likes/dislikes?

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Featuring

Lisa Bailey

Managing Director,
Qualitative Services

Monique Marsh

Associate Director &
Co-Head of Trinity Marketing Communications Insights

Kristen Tierhold

Principal & Co-Head of
Trinity Marketing Communications COE

Sabrina Jordan

Associate Director

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