Trinity Marketing Communications Insights

Trinity offers a portfolio of solutions to assess healthcare professional (HCP)- and patient-focused educational and marketing materials.

• Behavioral Science In Action

  Trinity uses a unique behavioral science approach to uncover the subconscious drivers of the “why” and pinpoint true motivators of behavior.

  Rather than relying on the expertise and interpretation of market researchers on the back-end, our team of experts build behavioral science directly into the research framework.

  • Discussion guides and research stimuli are crafted to access latent desires and decision-making processes before rational discussion occurs.
  • This practice allows understanding of how people truly make decisions.

  Trinity operationalizes heuristics and biases into our research strategy, rather than identifying them during analysis.

  • Standard direct questioning sometimes misses nuances and underlying meaning as respondents are telling us the “rational” story behind their preformed unconscious decisions. Approaching the subconscious first establishes the primal mechanisms that are driving decisions.
  • Identifying subconscious motivators and levers that can be pulled through to affect behavioral change is only possible when you methodologically approach the subconscious first.

  This unique approach leads to more robust, data-driven insights, which are mapped against project imperatives. These insights fuel strategic recommendations on how to target and communicate to customers—and ultimately drive revenue to client brands.

  Our insights are more durable because they hinge on subconscious motivators rather than rational explanations (which are likely to change). This durability allows clients to apply insights to other research questions—and Trinity’s size and agility allow us to support large, multi-stream workflows and quickly scale capacity to provide end-to-end support.

   

• MarCom Insights In Action
  Trinity’s proprietary research technology includes novel features for MarCom testing:

  • Integrated features allow for an enhanced all-in-one experience both during individual interviews and throughout the research process
  • Materials (e.g., concepts, messages, visual aids, etc.) can be integrated and displayed during interviews to create a cohesive experience
  • An interactive collection of research metrics (e.g., rankings, ratings, polling) ensures an elevated and consistent interview experience to keep respondents engaged
  • Data storage across interviews provides easy, efficient results tracking to stay up to date with research findings
  • Immediate deliverables to keep the team engaged and up to date throughout fieldwork

  Trinity develops best-in-class insights through a high-touch, boutique model with multiple levels of service. Clients are able to:

  • Drive close collaboration with agencies with Trinity’s “co-creation” process, which provides tools to translate market research into effective materials
  • Mitigate the risk of unintentionally communicating the wrong message
  • Leverage experienced researchers to map out the best path to deliver insights by internal deadlines
  • Navigate budget and timing constraints with realistic, creative market research solutions