Trinity Life Sciences Offers Digital Approach to Understanding the Patient Journey

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Waltham, MA, March 19, 2020 — Trinity Life Sciences, a leader in global life sciences solutions, announces the availability of Trinity EthnoCapture, a digital approach to understanding the patient journey. The full-service solution uses multiple online tools (including digital diaries, online bulletin boards, online messaging discussions and archetyping) to uncover deep insights into patients’ clinical and emotional experiences.

One of the reasons digital ethnography is becoming more desirable is because healthcare providers are becoming less easy to recruit in person and on the phone. According to a recent TGaS Advisor’s survey (a division of Trinity), biopharmaceutical companies have challenges with healthcare providers (HCPs) traveling to central locations for research and being too busy to contact by phone for recruitment.

“HCPs may be less available to participate in research due to enhanced demands on their time driven by COVID-19 and an overall desire to avoid face-to-face interactions. This presents an opportunity for organizations to focus research efforts on patients. We expect patients to have their health top-of-mind over the coming months and be willing to open up about their experiences,” said Jennifer Parr, Head of Patient Centricity, Trinity. “Trinity’s EthnoCapture with its unique, online multi-modal approach is well-suited for this environment, providing patients with a way to share their perspective and experience without leaving their homes.”

Trinity EthnoCapture offers benefits over traditional ethnography and face-to-face interviews. The depth and scope of data that can be collected using digital methods can often be more meaningful:

  • Deep and thorough — Patients can complete the exercises on their own time, allowing their story to come together over time and in more detail.  
  • Latent emotions and motivations — Patients can express themselves through methods other than spoken word– often imagery suggests emotions and motivations that are not top of mind during an interview.
  • Reduces burden on the patient — Asynchronous discussions allow respondents to interact at their own pace making it easier for patients with busy lives to participate.

About Trinity Life Sciences

Trinity Life Sciences is a trusted strategic partner, providing evidence-based solutions for the life sciences. With over 20 years of experience, Trinity is committed to solving clients’ most challenging problems through exceptional levels of service, powerful tools, and data-driven insights. Trinity’s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit

For more information:

Elizabeth Marshall
Trinity Life Sciences

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