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Calibrating a Patient-centric Approach in Rare Disease: Four Pillars to Focus Resource Allocation

Rare diseases present unique challenges to companies looking to commercialize treatments. Although there is vast potential in rare disease, each space is different and unique. Companies must effectively address challenges around identifying and treating patients—as well as providing long-term support. It is critical that companies understand the nuances in each disease. Keeping a patient-first mentality, advancing patients’ needs and providing excellent support services are mission-critical for life sciences companies touching rare disease. However, lack of disease awareness and unclear referral…

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Webinars

Developing Innovative, Patient-centric Services Using the Holistic Patient Journey

Available On Demand

Ensuring that Patient Support Services (PSS) are inspired by the patient and accurately reflect their key areas of need is an important facet of a patient-centric approach. Come join Jennifer Parr, Partner and Head of Patient Services & Patient Centricity at Trinity and Clare Gora, Vice President & Head of Analytics Client Development at Trinity as they discuss designing optimized PSS from holistic, robust patient journeys that identify the critical patient pain points, gaps, unmet needs and moments of meaning.…

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Webinars

Trinity Patient Flow: Lunch and Learn

Available On Demand

Patient-level insights. Now. Getting the right therapies to the right patients Assessing competitive dynamics Maximizing the value of patient level data with dynamic cohort design and visualization tools Trinity Patient Flow is an integrated toolkit, built to enable self-serve patient analytics and liberate patient-level data. Any patient-level claims or EHR data can be leveraged–whether it’s internally managed, vendor accessed or pre-populated. Come join us for a virtual demo and discussion, where Rajeev Rangachari, Head of Product Engineering, Kevin Francis, Partner,…

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Webinars

Building a Scalable Commercialization Feedback Loop: It All Begins With Patient Journey

Available On Demand

Healthcare data is complex, voluminous and ever-changing. It can tell you how to attract patients, inform how you look at physicians and signal when the best window is to target them. It can serve many purposes, several concurrently, across life sciences commercialization. Consequently, a new frontier has emerged: one where leading life sciences companies have moved from discrete projects and workflows into living, related, connected data leveraged across functions and lifecycle stages. Come join Clare Gora, Vice President and Head…

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Briefs

More than a Science: The Art of Interviewing Patients for Qualitative Medical Research

As researchers and clients, we deem the insights of Health Care Professionals (HCP) as being crucial to the development of life saving, game-changing therapies. We require highly skilled, disease-conversant moderators who can match medical terms and treatment protocols with the best of them. Patient Insights work is vital when it comes to moving the needle toward the creation of ever more efficacious therapeutic options, ultimately leading to better health outcomes. Insights gleaned from patient conversations provide vital end user inputs…

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Briefs

Patient Journey: A New Approach To Meet The Demands Of Patient Centricity

Patient Journey is a mainstay of pre-launch commercial insights generation, traditionally sitting beside demand estimation, segmentation and other key inputs to commercial decision-making and launch preparation. Historically, Patient Journey has been used to identify leverage points and opportunities to increase market share for the new product. It has been generated through primary market research (largely qualitative) and presented as a one-time, standalone deliverable. Today, the call to engage on a meaningful level with patients demands a new focus on the…

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Briefs

Patient Centricity: Optimizing Integration throughout the Lifecycle

While the vision and goal of patient centricity are clear, today’s leading life science companies are grappling with the complexities of execution: How to take the “idea” of patient centricity and translate it into strategy and tactics – and how to measure results. Read our new advisory brief to learn more about our model and the concrete actions companies can do to integrate patient centricity into their business decisions. Complete the form below to access the full brief By submitting…

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