Blog
Published April 30, 2024
Reliable forecast models are a cornerstone of any successful commercialization plan.
The inputs that drive those forecast models are critical.
From 2020 through 2022:
Only
1
in
10
products had performance aligned with forecasted expectations*
Nearly
60% underperformed their forecast expectations
More than
30% overperformed
Forecast models often rely on healthcare professional (HCP)-reported behavioral data.
Various subjective calibration factors are required to render the data usable, even after implementing robust market research design elements.
Data from primary market research (PMR)…
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Webinars
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Predictive insights on stakeholder behavior are crucial, whether for demand assessments, segmentation, message testing, market mapping or ATUs—and the more rooted in reality these predictions are, the more confidence in the estimates and outputs. Join Trinity Insights experts Clive Mendonca, Managing Director & Head of Quantitative Insights and Amod Athavale, Director & Head of Integrated Insights as they lead a lively discussion of the applications and benefits of using integrated insights from PMR and real-world data (RWD).
Key Webinar Topics…
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Webinars
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Unlock forecasting value with revolutionary technology
Collaborate on and update models in the cloud
Incorporate stakeholder feedback into forecasts on the fly
Manage effective and efficient stakeholder communication
Trinity CloudCast is an online solution, delivered with Trinity’s best-in-class forecasting services, that streamlines forecasting activities to drive effective and efficient business decisions across life sciences organizations.
Come join us for a virtual discussion, where Susheel Sukhtankar, Partner & Head of Commercial Analytics, Adrian Watson, Director of Forecasting and Akash Kundu, Associate…
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Webinars
Available On Demand
Trinity invites forecasting executives in the life sciences industry to join us for a lively discussion on establishing a forecasting ecosystem:
How do you set up an ecosystem that houses market/competitor dynamics, product demand, market access, promotional efforts, contracting, returns/stocking/inventory information, etc…?
Once you have this ecosystem, what are some best practice approaches to having key stakeholders easily access and update?
Susheel Sukhtankar, Partner & Head of Commercial Analytics at Trinity, will host this session and moderate a panel with…
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Webinars
Available On Demand
Life science forecasters support complex analytical needs, all while grappling with ever-changing assumptions and datastreams. Working in Excel is often one of the few constants, but the comfort of working with a familiar tool frequently becomes a trade-off in functionality as forecasters pursue easy consolidation and communication, greater version control and intuitive scenario planning.
Trinity’s forecasting team has focused on life sciences forecasting and modeling projects for 25 years—and that breadth and depth of experience drove the creation of Trinity…
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Case Studies
Trinity provided early P&MA forecasting support for a pipeline asset in development for several inflammatory conditions via secondary research.
Geographic Scope:
Client Situation
The client wanted to uncover the optimal launch strategy for their pipeline asset by understanding the current and future landscape across several inflammatory diseases to support indication prioritization.
Trinity’s Solution
Trinity conducted secondary research into the clinical treatment algorithms and current pricing and market access (P&MA) landscape of 19 inflammatory diseases to understand the unmet need, level of competition, payer management, contracting…
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Webinars
Available On Demand
Forecasters in the life sciences industry are facing novel challenges in the midst of the COVID-19 pandemic. With so much at stake, and so much change, forecasting in this environment is both vital and difficult. Companies are looking for the best ways to model scenarios for the future of COVID-19 and incorporate those decisions into their forecasting and decision-making.
Key Takeaways
Insights into assumptions that are critical to projecting the future of the COVID-19 pandemic.
Examples of how different scenarios…
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Briefs
Companies throughout the life sciences industry are looking for the best ways to model scenarios for the future of COVID-19 and incorporate those decisions into their forecasting and decision-making.
Publication Access Form…
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Briefs
Perspectives from 50+ Industry Forecasting Leaders, Highlights from Trinity’s Recent Research Focused on BioPharma Forecasting
In a time of peak uncertainty, forecasters are being called on to answer some of the industry’s toughest questions surrounding the impact of COVID-19.
Trinity is bringing together the latest data on challenges forecasters have been experiencing over the past few weeks. This research activity is a joint project of Trinity’s Forecasting Center of Excellence and its benchmarking division, TGaS Advisors.
Publication Access Form…
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