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May 5 - 8, 2024

Atlanta, GA

Booth 113

Trinity Life Sciences looks forward to attending ISPOR US from May 5 – 8 in Atlanta, GA. Join us for our Symposia session on Monday, May 6 from 3:00 – 4:00 PM or stop by our booth to connect with one of our thought leader experts.

Harnessing the Power of AI: Revolutionizing HEOR and Market Access 

Monday, May 6 | 3:00 – 4:00 PM 

The application of generative and predictive AI in Health Economics and Outcomes Research (HEOR) and Market Access is changing the way we approach evidence generation and healthcare decision-making. The growing interest in AI is exemplified by the increase in literature over the last few years. A targeted search of PubMed and the ISPOR database identified over 600 publications on the application of AI in HEOR methods over the last five years and 200+ poster/panel presentations at ISPOR on the topic of AI in 2023 alone. While there is significant promise in AI for HEOR and Market Access, it remains a nascent field, and questions remain on how and where to best apply AI to our methodologies and how to drive the adoption of HEOR and Market Access AI initiatives. 

Our goal is to explore approaches to leverage AI in HEOR and Market Access and relate real-world learnings from methodologists and practitioners. Our panel of experts will relate their own experiences on the application of AI by exploring tangible examples in HEOR and Market Access. They will share their real-world experiences including challenges faced and best practices learned. Through their insights, we will gain a better understanding of the transformative potential of AI in these fields. 

The symposium will also explore the potential of AI to improve specific aspects of HEOR research, including methodologies and or areas where AI can be applied to improve efficiency while maintaining quality and rigor. Predictive and generative AI has the potential to transform the way pharma conducts HEOR and Market Access research through its ability to analyze and summarize large amounts of data, extract insights, and provide institutional memory to new team members.  Specific applications that may be covered include developing content for dossiers and product value messaging, summarizing and synthesizing HTA decisions, developing access rationales and predicting access outcomes. 

In summation, our panelists will discuss the importance of setting clear goals/objectives, cross-functional alignment and collaboration and a multi-stakeholder approach to fully realize the potential of AI in HEOR and Market Access. There is significant discussion in our industry about the application of AI. Our goal is to cut through the noise and provide real-world examples of what has worked and what has not and what the future holds. Join us for an engaging and informative discussion on the transformative impact of AI and its promise to improve patients’ lives. 

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