A Massive Change Ahead in CRM: Predictions and Implications for Pharma

January 29, 2025 | 1:00 - 1:45 PM ET

Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA?  

The status quo is not an option. Life science companies are being forced to evaluate the implications on their customer strategy and operations as the CRM is one piece of an increasingly integrated ecosystem. The CRM decision will influence commercial and medical data strategy and management, commercial interface architectures, marketing automation and customer engagement, integration of Next Best Action (NBA) tools, reporting and intelligence.

While there are still many unknowns, proactive companies are pressure testing their assumptions now to make sure they are strategically and operationally ready. Join the Trinity Life Sciences’ team for an engaging panel discussion on what pharma companies should be thinking about in advance of the CRM shift.

Key Webinar Topics

• What steps should companies take to prepare for this change?
• How will pharma companies be impacted?
• What actions should companies take now to ensure they have the right approach to data strategy and management?
• What criteria should companies be considering as they evaluate which path to choose?
• Is it necessary to make a decision now? What is the potential downside of delaying?

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*Gartner, Hype Cycle for Life Sciences Commercial Operations, Animesh Gandhi, published 13 August 2024.

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