New targeted oncology treatment regimens have changed cancer treatment. This white paper charts that development and analyzes five different approaches, providing an overview of how these paradigms determine strategic choices for commercial success. We observe that:
- The oncology treatment landscape has five distinct treatment paradigms.
- Competition, routes of administration, and market dynamics differ dramatically for each paradigm.
- The approach to commercialization needs to differ for each paradigm to increase uptake and ensure successful market penetration.