Changes in Third-Party Cookie Management and Their Effects on Pharmaceutical Brands

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The elimination of third-party cookies is not a new concept. Safari and FireFox eliminated them a few years back. However, now the largest used browser (Chrome) is joining FireFox and Safari, announcing the imminent removal of third-party cookies in 2022. Organizations are attempting to navigate the impact and identify alternatives. Driven by increased user privacy, Google’s decision will require fundamental changes across media and advertising platforms.


The departure of third-party cookies will change the way pharmaceutical companies, in fact all companies, approach targeted media and measurement. The uncomfortable questions are:


•How aware are companies of the pending changes?
•What are organizations doing to mitigate the impact?

Please complete the form to download a copy of our Advisory Brief: Changes in Third-Party Cookie Management and Their Effects on Pharmaceutical Brands

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By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.